Shifting consumer trends have made companies rethink the retail customer experience. Last year, there were 230.5 million digital shoppers – those who shopped online or via mobile app. That's forcing retailers to rethink their approach to sales and customer service to...

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Retail
Do People Like Chatbots? Rethinking the Customer Experience
Everywhere you look, chatbots seem to be the rising star of the conversation. By 2024 it’s predicted chatbots could help retailers reach $142 billion in consumer spending worldwide – a massive jump from $2.8 billion back in 2019. How can businesses compete with these...
Make the Call: Retail Communication Trends for Consumers
Retail communication and customer service go hand-in-hand. People want their experiences to be positive and unique – anything less could sway customer sentiment and loyalty to the brand. So what makes a good communications strategy? Knowing and responding to consumer...
Press Release: New Report Reveals Retail Shoppers’ Communication Preferences, Impact on Brand Loyalty
New First Orion Survey Evaluates Retail Shoppers’ Communication Preferences and How it Impacts Brand Loyalty More than half of survey respondents prefer a phone call when being contacted for urgent matters by a retailer, but 60% have missed a call from a retailer...
It’s Time for Companies to Rebuild Trust in Phone Calls
Companies know this reality all too well: You place a call to a customer, and you can’t get through. Perhaps you leave a voicemail, hoping the customer calls back, or try calling again hoping for an answer the second (or third) time around. It can be an enormous waste...
Scam Calls: The STIR/SHAKEN Deadline Has Come and Gone … Now What?
Illegal robocalls ended on June 30th thanks to STIR/SHAKEN. Sure … if only it were that simple. Here’s what happened on June 30, why scam calls are still happening, and what the future holds for call protection. So What DID Happen on June 30th? While we know many of...
The Customer Journey: A Key Branding Opportunity Could Lead to More Meaningful Connections
How important is the phone call to your business? In today’s ever-evolving, digital world, the phone call is just as necessary as it ever was (thanks, Alexander Graham Bell!). People need meaningful connections, and some brands have been incredibly successful in...
Caller ID: How to Take Control of Your Message
How many times have you received a call from a number you don't recognize and immediately declined the call or turned the phone over, pretending you didn't see it? Guilty as charged? Yeah, us too. Most people don't answer the phone if they do not recognize the number...
Top Baseball Prospect Misses Anonymous Call from Baltimore Orioles
On draft night, the Baltimore Orioles call to their top pick went unanswered. Branded calling could have made a huge difference. Imagine getting the call of a lifetime - and missing it because the number was unknown. For one MLB hopeful, that nightmare came true....
Press Release: First Orion Participates in First-Ever RCD Mobile Phone Experience
First Orion is excited to announce today, with T-Mobile and other industry partners, a successful completion of a proof-of-concept for the first-ever mobile call that combines authenticated Caller ID and Rich Call Data (RCD)...