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Branded Calling

Brazilian Cell Phone Users are Plagued by Unwanted Calls

Brazilian Cell Phone Users are Plagued by Unwanted Calls

Unwanted calls are a major nuisance in Brazil, according to a recent survey sponsored by First Orion. Mobile Time, a news site specializing in the coverage of the mobile industry, and Opinion Box recently completed an extensive survey of Brazilian mobile phone users....

Rich Call Data (RCD) – What Is It and Why Is It Important?

Rich Call Data (RCD) – What Is It and Why Is It Important?

Rich Call Data - you may have heard something about it in recent news. In mid-July, First Orion, along with T-Mobile and other industry partners, completed the first-ever mobile proof-of-concept that combines Caller ID and Rich Call Data (RCD) due to the compliance...

Caller ID: How to Take Control of Your Message

Caller ID: How to Take Control of Your Message

How many times have you received a call from a number you don't recognize and immediately declined the call or turned the phone over, pretending you didn't see it? Guilty as charged? Yeah, us too.  Most people don't answer the phone if they do not recognize the number...

Combat the Cookieless Future with Branded Phone Calls

Combat the Cookieless Future with Branded Phone Calls

The cookieless future is just around the corner, and it has marketers moving quickly to identify alternative methods for collecting third-party data. Early indicators show that marketers plan to shift back to the tried-and-true approach for collecting data – the phone...

Top Baseball Prospect Misses Anonymous Call from Baltimore Orioles

Top Baseball Prospect Misses Anonymous Call from Baltimore Orioles

On draft night, the Baltimore Orioles call to their top pick went unanswered. Branded calling could have made a huge difference. Imagine getting the call of a lifetime - and missing it because the number was unknown. For one MLB hopeful, that nightmare came true....

Are Your Business Calls Reaching Customers?

Are Your Business Calls Reaching Customers?

In this day in age, it can be challenging to get a consumer to answer the phone. Businesses are competing against the fear of answering a call from a scammer. According to our data science team, scam calls are soaring: year-over-year growth rate of over 50% when...