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The Evolution of Caller ID: Why Businesses Are Choosing Branded Calling
Trust is essential for effective communication, particularly in a digital landscape where fraud is a concern. Caller ID, introduced in the 1980s, aimed to build trust in phone communications by displaying the caller's number or name. This enabled users to choose if...
The Evolution of Caller ID: Why Businesses Are Choosing Branded Calling
Traditional caller ID no longer meets the needs of modern businesses. Learn how branded calling evolves communication by improving trust, engagement, and security.

Strengthening Policyholder Trust: The Impact of Branded Calling in the Insurance Industry
In the insurance industry, trust is the foundation of all interactions. Insurance providers must ensure their outreach is...

Elevate Your Customer Communication with First Orion and AWS Amazon Connect
Customers expect to recognize and trust the businesses reaching out to them, where branded calling becomes critical. First...
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Improve Your Retail Customer Experience During the Holiday Shopping Season
As the holiday shopping season ramps up, stores can face many problems. Here are some tips for improving the retail customer experience.
Eliminate Brand Spoofing Risks with Call Authentication
First Orion’s INFORM Branded Calling helps businesses create unique brand experiences while eliminating brand spoofing by adding Call Authentication for enhanced security.
How Branded Communication Can Blend into Your Total Experience Strategy
Total experience blends customer, user, employee and multi-experience disciplines. How does Branded Communication fit into that strategy?
Rating Communication: Healthcare and Phone Calls
For healthcare providers, ratings and reviews play a crucial role in how patients choose their doctor, medical center, and pharmacy. With online review sites, consumers can see what everyone else thinks of a hospital and staff at their fingertips....
Steering Your Calls: Improving Customer Experience in the Auto Insurance Industry
If auto insurance providers want to offer better value to customers, then good customer experience with branded calls has to be top of mind.
What if Your Customers Don’t Answer? The Value of Branded Communication After the Call
Businesses tend to put a lot of stock in their answer rate. Answer rates are easy to understand, so it’s no surprise it’s held in high regard. However, the answer rate only tells part of your success story. And sometimes, it can show you more about...
Improve the Customer Experience During Open Enrollment Period (And Beyond)
Employers, insurance companies, and third party administrators can improve the open enrollment customer experience with branded calling.
Homeowner Scams: Buyer Beware!
Homeownership can be a stressful process, and scammers add to the stress by tricking new homeowners. Learn how to avoid these common scams.
Buying in Bulk: Why Are Call Center Numbers Getting Flagged as Scam Likely?
Call centers are expected to have high call volume and run quickly. That means they need LOTS of numbers. But what if the numbers are flagged?
Does Answer Rate Tell the Whole Story? These Key Call Metrics Can Give More Insight
For many businesses, answer rate is the metric that gets the most attention. But your call answer rate only tells part of your success story.