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Branded Calling FAQs
Business owners: If your customers don’t recognize your number, they likely won't answer. It’s frustrating and costs your business valuable connections. The solution? INFORM® Branded Calling from First Orion. It’s a smarter, more transparent way for brands of all...
Branded Calling FAQs
What is Branded Calling? First Orion answers these questions and more most asked questions.

What the FCC’s Focus on Robocalls Means for Businesses
If your business depends on outbound calls to connect with customers, the last thing you want is for those calls to be...

Protecting Brand Trust in the Age of Scams
By Nesia Dotson First Orion Associate Director of Product Marketing Protecting an established brand is a never-ending task....
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A Future Without ‘Unknown’ Calls: A Conversation With First Orion CEO Scott Hambuchen
Many outbound business calls go unanswered. Why? Because they show up as “unknown.” First Orion CEO Scott Hambuchen addresses this issue among others.
Business Number Registration 101
If outbound calls are part of your business strategy, you can’t afford to leave things to chance. Registering your business numbers with First Orion is one of the first steps in to mitigate mislabeling of your numbers.
Don’t Be Fooled: Protect Your Business from Voice Deepfakes
AI-created voice deepfakes are targeting businesses and consumers. Learn how First Orion protects businesses before it’s too late.
How to Balance Automation and Human Connection in Customer Service
First Orion addresses how to integrate customer service automation without losing the personal connection customers expect.
Phone Number Reputation Management Can Prevent Bad Labels
Mark Himelfarb, First Orion Chief Technology Officer and Ukraine Managing Director, shares insights on phone number reputation management.
Taking Control of Your Caller Identity – No IT Required
For small businesses, unanswered calls mean missed opportunities. First Orion’s self-service branded calling platform makes it easy to boost trust and answer rates without any tech skills required.
Most Common Mistakes in a Business’ Outbound Call Strategy
Even the most well-intentioned outbound call strategy can backfire if you overlook these 3 common mistakes. Learn how to avoid them and how First Orion can help.
How Branded Calling Transforms Outbound Sales Teams
Outbound sales teams face declining answer rates and skepticism from unknown numbers. Branded calling solves this by displaying your brand and call reason before the phone rings.
Top 5 Branded Calling Solutions for Businesses
Branded calling is transforming how businesses connect. This guide breaks down the five most powerful solutions — with First Orion’s INFORM suite leading the way.
5 Ways Branded Calling Boosts Customer Trust & Engagement Rates
When people trust who’s calling, they’re more likely to answer. Branded calling displays your name and call purpose, helping you build trust and boost engagement.