Expanding Secure Branded Communications Beyond the U.S.: Our Next Chapter in Europe

By Temim Nawaf Adwan, EMEA Managing Director 

Over the past several years, First Orion has established a proven track record in the United States by delivering call protection and secure communications through our INFORM^® Branded Calling solution. By helping thousands of companies protect their customers from fraud, spoofing, and unwanted calls, we have strengthened brand trust, improved engagement, and set a new standard for call transparency. 

This success has laid the foundation for our next major milestone: expanding beyond the U.S. with a strategic focus on Europe. 

Europe is currently grappling with a fraud crisis that mirrors the complexities of the American landscape. The sheer volume of fraudulent traffic has reached critical levels across European networks, with Europol estimating that 400 million people¹ across the EU remain exposed to spoofing-related scams. 

This expansion is timely, as criminals increasingly leverage technology to breach traditional defenses. AI has lowered the barrier for bad actors, allowing them to impersonate trusted voices with terrifying accuracy. This environment highlights an urgent need for verified, recognizable communication. 

To meet these challenges, we are launching the International Exchange, a one-stop shop for companies operating across multiple countries. Through this platform, businesses can brand their calls consistently and reliably, leveraging our global distribution to reach customers with greater confidence. 

We are proud to accelerate this mission through strategic partnerships with Vodafone and Deutsche Telekom to launch branded calling. These collaborations mark a significant step in restoring trust across the European market by replacing “Unknown” or “Spam” tags with verified brand identities. Beyond these initial launches, First Orion already maintains a strong presence in Spain, with plans to expand coverage into France and other key European regions throughout 2026. 

The International Exchange is built to support the complexity of international operations while maintaining the security and reliability our clients expect. The platform provides: 

• A Unified Portal: A seamless experience for enterprises branding across different geographies through a single channel. 
• Global Distribution: Centralized access to multiple carriers and distribution networks. 
• Streamlined Operations: Automated vetting for business registration and fast-tracked network approvals via an industry-standard UI. 

These features enable organizations to extend their branded calling capabilities seamlessly across borders, connecting with customers in a trusted and recognizable way. 

At the heart of this expansion is our international team. From the initial conversation to full-service activation, we guide our customers through every step of the journey. We take a customer-first approach by placing ourselves in your position to understand regional challenges, provide hands-on support, and deliver solutions that create a measurable impact. 

As we move forward in Europe and beyond, our mission remains unchanged: to protect customers, empower businesses, and build trust in every call. This new chapter marks more than just geographic growth; it is a continued commitment to innovation, partnership, and excellence in secure communications. 

About Temim Nawaf Adwan 

Temim is the Managing Director of First Orion’s EMEA region and works out of the First Orion Dubai office. Temim has operated in an executive role for more than 15 years, brokering deals in several sectors—energy, scrap metal trading, refined products—and has been involved in multiple merger & acquisition activities. His representation of companies in the Middle East and Africa has played a direct role in achieving success for their operations. Temim holds a BA in business administration from London Metropolitan University and an MBA from Ecole Superieure de Gestion in Paris. 

Source:  

1. Europol