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ENRICH 101: Going Beyond Voice with Branded Messaging
ENRICH 101: Going Beyond Voice With Branded Messaging In an era where the average consumer is overwhelmed by unverified texts and smishing attempts, trust has become the primary currency of digital communication. Traditional SMS, limited to 160 characters and lacking...
The Call Health Report: Monitoring You Numbers with AFFIRM
The Call Health Report: Monitoring Your Numbers with AFFIRM Maintaining a brand’s integrity and ensuring effective customer communication is paramount for success in today’s mobile-centric world. Every outbound business call must be received with the trust it...
Call Authentication 101: Why Businesses Can’t Afford to Ignore Authentication
Executive Summary Voice remains the most powerful way to reach customers, but it’s also under attack. Robocalls, spoofing, and fraudulent activity have eroded trust in phone communications to the point where 87% of consumers no longer answer calls from numbers they...
Blog
Call Authentication Provides Protection that STIR/SHAKEN Cannot Match
In the race to restore trust in the phone call, many companies have made the mistake of treating a government mandate as a final destination. They’ve checked the box and met the basic requirements, yet they are still watching their answer rates plummet. The reality is...
AI Impersonation is Forcing Universal Call Authentication
By Mark Himelfarb Chief Technology Officer and Ukraine Managing Director AI-driven voice impersonation has turned phone fraud into a scalable threat, eroding customer trust in brands and enterprise revenues. Legacy defenses like STIR/SHAKEN validate signaling...
The ‘HTTPS Moment’ for Voice: Why Call Authentication is the New Standard for Trust
The voice channel is undergoing its most radical transformation since the invention of the smartphone. As AI-generated deepfakes and sophisticated voice scams proliferate, the phone call faces a crisis of confidence. We are witnessing the "HTTPS moment" for...
Infographics
Branded Calling Takes Your Customer Experience to New Heights
Does your business stand out from the competition? You may THINK you do – but how is your customer experience compared to other hospitality companies? Hospitality businesses, like airlines, hotels, and cruises, tend to claim the same things: the BEST deals, the BEST...
5 Game-Changing Reasons to Join the First Orion Partner Program
Have you considered joining the Partner Prime Program but haven’t decided whether your business is a good fit? Here’s the good news: branded calling is for everyone! Studies show that answer rates are steadily dropping, and 87% of people admit they won’t answer a call...
Hungry for Phone Calls: Insights Into Food Delivery Customer Preferences
Everyone likes food. Who doesn’t? Everywhere you look, there are restaurants, drive-thrus, and apps on your phone to get whatever food you’re hankering for. And people certainly have food delivery preferences when it comes to their purchases. Mobile delivery has...
Webinars & Videos
Summer Shine Webinar: Elevating Customer Experiences with Branded Calling
Customer Service in a Smartphone World
Customer Service in a Smartphone World You May Also Like
Personalization Done Right: Using Technology to Strengthen Customer Relationships
Personalization Done Right: Using Technology to Strengthen Customer Relationships You May Also Like
Press Releases
First Orion Introduces SIP Redirect Call Authentication Integration to Expand Access to Trusted, Logo Branded Calling
First-to-market route-based call authentication expands trusted, branded calling across enterprise and carrier environments.NORTH LITTLE ROCK, Ark. — April 30, 2026 — First Orion, a leading provider of branded communications solutions, today introduced a new patented...
First Orion Signs Agreement to Deliver INFORM® Branded Calling to Boost Mobile Subscribers
NORTH LITTLE ROCK, AR — April 8, 2026 — First Orion, a leading provider of branded communications solutions, announced a new agreement with Boost Mobile to deliver INFORM® Branded Calling. With this carrier agreement, subscribers will see a business’s display name on...
First Orion Earns 2026 Amazing Workplace Certification for Second Consecutive Year
NORTH LITTLE ROCK, AR — March 18, 2026 — First Orion, a leading provider of branded communication and call protection solutions, today announced it has been certified as a 2026 Amazing Workplace. This marks the second consecutive year First Orion has earned the...