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INFORM Branded Calling Drives 30% More Policies in 30 Days for Insurance Platform
An online insurance platform offering multiple lines of coverage relies on outbound agents to convert web-form submissions into active policyholders. Despite a steady volume of warm leads, agents struggled to make meaningful contact. Prospects who had expressed interest by completing online forms were not answering calls from unrecognized numbers, and those who did answer weren't engaging long enough to purchase a policy. Call avoidance was costing the platform for valuable conversions and leaving interested customers without the coverage they sought.
Product
INFORM
Industry
Insurance
Use Case
Online Submissions
Country
United States
More calls lasting one minute or longer.
More successful resolutions.
Calls answered with a duration of a minute or longer.
Unanswered Calls Cost Valuable Conversions
An online insurance platform offering multiple lines of coverage relies on outbound agents to convert web-form submissions into active policyholders. Despite a steady volume of warm leads, agents struggled to make meaningful contact. Prospects who had expressed interest by completing online forms were not answering calls from unrecognized numbers, and those who did answer weren't engaging long enough to purchase a policy. Call avoidance was costing the platform for valuable conversions and leaving interested customers without the coverage they sought.
Instant Recognition Increased Policies Sold
By implementing First Orion's INFORM Branded Calling, the platform replaced anonymous outbound numbers with their trusted brand name displayed directly on the recipient's phone before they answered. This instant recognition signaled to prospects that the call was expected and legitimate, not spam. Agents were now reaching the right people at the right moment: prospects who were ready to engage, ask questions, and commit to a policy. The impact was immediate — within just 30 days, the platform saw a 30% increase in policies sold.
Learn How
INFORM Can Benefit Your Business
