Full (Call) Coverage – 2022 Insurance Report
First Orion surveyed U.S. mobile subscribers to find insurance communication insights from consumers. Our survey covered calling behavior, consumer preferences, and the impact of branded calling (or absence of it) for communications related to insurance policies. Our findings represent customer sentiment regarding health, auto, and home insurance policyholders.
The survey results show a strong consumer desire for phone calls over email, text messaging, or mobile app messages. This is true for both making calls to the provider and receiving calls from the provider.
Nearly half of people (49%) want to speak to a live person over the phone when contacting their insurance provider, and more than 40 percent want a phone call from their provider.
However, when people receive a call from a number they don’t recognize, the call is usually missed – and nearly 3 in 5 say that missing a call has a significant impact.
Download “Full (Call) Coverage – Insurance Survey Report” to get more consumer insights on insurance communication.