What is Branded Calling? Discover how INFORM enhances Customer Trust and Contact Rates – First Orion

What is Branded Calling? 

Everyone wants their calls to get answered. 

But no one wants to admit that calls are going unanswered because of a failure to brand the phone call properly.  

In the past, enterprises have relied on Caller ID – or CNAM – to identify outbound calls to customers correctly. But relying solely on CNAM is tricky business, the databases are not maintained by a business directly and are often outdated and incorrect. So instead of showing up as “Good Bank” you could be “Goof Bank” or “Gd BNK.” These inaccuracies can lead to a loss of customer trust and missed opportunities. 

Luckily, there’s a simple and reliable solution – INFORM branded calling. 

But why don’t customers answer unknown numbers? And how does a missed call affect your business? 

The Unanswered Call Dilemma 

People don’t answer calls they don’t recognize. We know it, and – much to your frustration as a business owner – you know it too. 

In fact, 87% of people admit they don’t answer calls from unknown numbers, including the calls they wait for and actually want to answer. 

That’s a massive portion of your audience that won’t answer your calls. Why? Because, to your customers, an unknown number is untrustworthy; to them, your calls look like a scam call. 

This is what we like to call the unanswered call dilemma. Customers want your call, but when they don’t know it’s you, they don’t answer. And because your call is also unbranded in their call history, they have no incentive to return your calls either! 

More than 3 in 4 people said they miss at least one important call per month because of unidentified numbers. 

How do you stop the unknown call dilemma and deliver confidence in the phone call? It’s branded calling, a smarter way to reach your customers. 

How Branded Calling Makes a Difference

Branded calling isn’t like a typical Caller ID call. 

While Caller ID can display a business’s name, you’re limited to 15 characters or less, and it often shows incorrect or outdated names. That means “Dan’s Incredible Arrangements” will instead cut off your text at “Dan’s Incredibl” or be condensed down to the point that it’s unreadable (does anyone know what “Dn Incr Arr” is?) 

To further exacerbate the problem, many users do not subscribe to Caller ID on their mobile device, leaving you with only a number – or worse, a scam/spam tag. 

But unlike traditional Caller ID, branded calling puts the power of branding back where it should be: in the hands of business owners. 

INFORM standardizes your branding across multiple networks and devices, allowing you to show the brand name, call reason, and even logo, so you always maintain control over how your communication appears to customers. INFORM allows for a 32-character brand display across most U.S. networks and devices. 

So when you’re calling a patient from “Dr. Smith’s Office”, you can also let them know you’re calling to remind them of their next scheduled appointment. 

Or a bank reaching out to inform a customer of a new credit card offer, can use INFORM to display ‘ABC Bank – New Card Offer’ along with your logo, making it easy for customers to trust the call and understand its relevance. 

Branded Communication – Identify Your Calls to Customers

First Orion does branded calling better than anyone else. 

INFORM is our simple yet powerful branded calling solution that supports most U.S. carriers. It lets you identify your outbound calls with a 32-character customizable screen, including your brand name, call reason, and even logo – giving customers confidence before they pick up. 

INFORM includes advanced protection features, offering end-to-end call verification that virtually eliminates brand spoofing. This ensures customers can trust branded calls, safeguarding your brand’s reputation. 

Get Started with Branded Communication 

Branded Communication can lift your answer rates, increase conversions, and create better customer brand loyalty. 

Ready to enhance your customer contact strategy? Try a free demo of our branded calling solution and experience how INFORM, with its brand name, call reason, and logo display, can enhance your communication.