Download Call Authentication 101 Executive Summary Voice remains the most powerful way to reach customers, but it’s also under attack. Robocalls, spoofing, and fraudulent activity have eroded trust in phone communications to the point where 87% of consumers no longer...
By Scott Hambuchen First Orion CEO The phone call has always been one of the most powerful tools in business. It’s direct, personal, and immediate. But today, too many calls go unanswered. Why? Because they show up as “unknown.” Customers hesitate, second-guess, or...
Reaching customers by phone is more challenging than ever for businesses. Between mislabeling, spoofing, and aggressive spam filtering, many legitimate organizations struggle to get their calls answered. A large percentage of consumers now ignore unknown numbers...
Synthetic voice scams, commonly known as deepfakes, are not just sci-fi anymore. Using artificial intelligence (AI), fraudsters now launch deepfake fraud attacks by cloning voices with shocking accuracy, tricking employees, customers, and even family members into...
Download How Branded Calling is Reshaping the Customer Journey Executive Summary Customer trust is hard to earn and easy to lose. With 9 in 10 smartphone users1 in the U.S. and robocall fatigue high, traditional voice communication faces serious challenges. However,...
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