Financial Services
Healthcare
Insurance
Retail
Travel & Entertainment
Utilities & Home Services
Automotive
Technology
Call Centers
INFORM
AFFIRM
SENTRY
Carrier Solutions
Developers
Partners
Customer Login
Effective communication is essential for businesses to connect with their customers in today’s fast-paced world. One of the key innovations in this space is branded calling, a technology designed to enhance the basic caller ID experience by displaying the business name, logo, and reason for calling on the recipient’s incoming call screen. This not only increases the likelihood of calls being answered but also builds trust between businesses and consumers. The result is that businesses make more meaningful connections because their customers are engaged and ready to talk.
Leading AI-Powered Communication Protection
“AI” or artificial intelligence is all the rage lately and it’s impossible to ignore. Everywhere you look, tech companies are promoting their use of AI to develop new solutions, enhance current solutions, improve processes and efficiencies, scale growth, interface with customers, create content and imagery, and lead them to new roads in the digital landscape, among other uses.
Since 2015, First Orion has been using different facets of AI to better serve our clients and consumers, protect them from bad actors, and improve the security of our communication protection and branded calling solutions. We also use AI in our internal solutions and processes to improve productivity and efficiency.
Learn more about First Orion’s approach to AI and how we’ve been ahead of the curve for nearly a decade now.
Communication Protection
First Orion has been partnering with tier 1 mobile carriers in the United States since 2015 to provide the industry’s leading communication protection solutions. Scammers, spammers, and other nuisance callers have eroded trust in the phone call by mobile subscribers. The problem is so vast that nearly 9 in 10 people don’t answer calls from numbers they don’t recognize – because we’ve been conditioned to not trust these calls.
Our communication protection solutions have improved network security and ultimately made the term ‘Scam Likely’ a household name. The formula for success boils down to three factors: data, domain expertise, and predictive modeling.
Using AI and machine learning (ML) tools, we’ve created highly accurate models of the details and call behavior activity of each phone call across these networks to determine which calls are suspicious and likely scammers. When we label a phone call, mobile subscribers can determine for themselves whether to answer the call or not.
AI has also been instrumental in helping us evolve to keep pace with scammers, who are always looking for a new edge or angle to swindle people out of their hard-earned money. AI has been successful in helping us identify deep fakes (also known as voice clones) and nefarious robocalls. It’s our mission to restore trust and transparency in the phone call and help consumers feel confident that the person on the other end is authentic.
Branded Calling and AI
With our branded calling solutions, which have been in the market since 2017, we use AI in multiple ways to ensure a secure and reliable Branded Calling ecosystem for consumers.
The first is through business vetting. In order to use our branded calling solutions, businesses must first register their brand identity. Each business must pass through an in-depth market analysis to assess the nature of its activity and ensure the brand is acting in the consumer’s best interest. We work hard to keep the bad actors out and permit the good actors to brand their calls.
Another way we use AI for branded calling is to conduct content vetting. We have very strict rules that prevent businesses from using content that is vulgar or misleading (such as pretending to be another brand). Our solution assesses submitted content for anything that is malicious, illegal, or fraudulent in nature. We also use AI to determine if the content is appropriately related to the registering brand and if they are accurately identifying themselves.
We also use AI to assist with phone number vetting. As part of our routine efforts to protect businesses and consumers, we automatically and continuously assess the ownership of telephone numbers and ensure they are registered to the appropriate calling parties. In other words, businesses must own or have the right to use those phone numbers. If they don’t, then we won’t allow them to use our solutions.
Finally, AI is a very useful tool in helping us test our solutions in real time. First Orion constantly works to verify that we’re delivering what we’ve promised to our customers and business partners. AI saves us time and can give us an extra hand when we need it, without slowing down our deliverables and minimizing the impact on enterprises and consumers.
Internal Use
Like any good enterprise, we’ve carefully evaluated how to implement AI in our day-to-day operations to complement the efforts of our hard-working team. In some cases, we’re using AI to improve processes and automate different tasks. We’re also developing AI tools to expand our business intelligence capabilities and help us better support our customers, both internally and externally.
The Future of AI at First Orion
All of our innovative, forward-thinking, successful AI work is just the beginning.
As AI continues to evolve and improve, we may identify opportunities to support new product development, evaluation, testing, and vetting. As the leading innovator in the branded calling and call protection industries, we’ll stay at the forefront of solution development. The next wave will be here soon, and we’ll continue to look for ways to transform our industry and delight our customers.
Learn more about First Orion branded calling and call protection solutions for call centers and carriers.
