iOS 18 Update: What It Means for Your Branded Calls

Mobile phone displaying branded caller ID 'Shoppto' using First Orion's communication protection services.

As Apple rolls out iOS 18 this week, First Orion is here to ensure that your branded calling experience remains seamless. We understand how crucial it is for businesses to maintain strong and effective communication with their customers, and we are excited to share what this new update means for you.

What Has Changed with iOS 18?

The transition from iOS 17 to iOS 18 brings minimal changes to the branded call experience you know and trust. However, one notable difference is the INFORM® Logo Display update. Here’s what you can expect:

  • Larger Display Name Font: In iOS 18, the caller’s display name will appear in a larger font, making it more prominent and easier for customers to recognize.
  • Smaller Phone Number Font: The phone number font has been slightly reduced in size for a cleaner, more streamlined appearance. This visual adjustment will enhance brand visibility during calls.

While some users may have seen this new format on iOS 17 devices during testing, it is now officially part of the iOS 18 experience.

iOS 16 INFORM call screen

iOS 17 INFORM Logo incoming call screen

iOS 17 INFORM call screen.

iOS 18 INFORM Logo incoming call screen

There is no Impact to the text-display INFORM experience.  Whether the device is locked or unlocked, your customers will continue to enjoy the same functionality and visibility provided by First Orion’s INFORM™ solution. From the call log to the call screen, we’ve ensured that all key elements remain consistent across devices.

Looking Ahead

We are committed to providing the best branded communication tools for businesses, regardless of evolving technology. iOS 18 is another step forward, and we will continue to ensure that your calls stand out, driving trust and engagement with your audience. Our platform has already adapted to these updates, so you can continue to connect with your customers as usual. However, if you have any questions or encounter any issues, our team is here to assist you.

Stay tuned for more updates and enhancements as we continue to innovate with you in mind!

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