Branding Financial Calls: A Smart Investment – 2022 Financial Services Customer Communications Report
- First Orion surveyed more than 6,000 U.S. mobile subscribers to discover key insights into consumer preferences when talking to a financial service provider ( including regional and national-level banks and credit unions).
- The survey revealed that for urgent financial matters, consumers preferred a phone call from their financial institution more than twice as much as other methods of communication.
- Not only that, but 90% of people said it’s “extremely” or “very” important that a financial institution clearly identifies itself on a phone call.
- Learn more insights by downloading the 2022 Financial Services Report.