Leading CCaaS provider now offers its clients the ability to increase call engagement rates and improve customer experience through branded calling
NORTH LITTLE ROCK, Ark., Feb. 14, 2023 — First Orion, the leading provider of branded communication solutions for businesses, today announced its partnership with Ytel, a software company that helps businesses engage more customers using multi-channel communications. As a result of this partnership, Ytel now offers First Orion’s INFORM® Paired solution, which gives its enterprise clients the ability to brand their calls while utilizing the industry’s most advanced brand spoof mitigation solution.
“It’s not a secret that companies are struggling to connect with customers via the phone channel based on the declining answer rates caused by calls incorrectly labeled as spam or consumer mistrust in phone numbers they don’t recognize,” said Nick Newsom, CEO and founder of Ytel. “Our customers want improved engagement rates when placing outgoing calls, and First Orion’s branded calling technology in conjunction with Ytel’s proprietary technology is the most effective solution to this problem available on the market.”
The frequency in which consumers receive scam calls has led to them ignoring calls from phone numbers they don’t recognize. This consumer behavior negatively impacts the answer rates for legitimate businesses making outbound calls to their customers and prospects. However, branded calling helps companies restore their customers’ trust and increases engagement via the phone channel by empowering them to display their name and reason for calling on the recipient’s mobile device at the time of the call and in the call log afterward. Apart from branding calls, this solution virtually eliminates the ability for scammers to use a company’s display name when spoofing – outsmarting bad actors and restoring their customers’ trust in the phone call.
“First Orion’s channel program continues to see tremendous growth, and working with Ytel is the latest example of our commitment to partner-led sales,” said Mike Otting, channel chief and SVP of platform and wholesale at First Orion. “Ytel’s approach of directly integrating branded calling into their platform is a key differentiator and streamlines the process for enterprises looking to improve the phone call experience for employees and customers.”
Branded calling provides call recipients with context and has led to increases in answer and engagement rates. According to a survey conducted by First Orion, 9 in 10 people said they feel comfortable answering a branded call, while 85% of people believe an unknown number makes a company appear illegitimate.
About First Orion:
Since 2008, First Orion has transformed the phone call experience for businesses, carriers and consumers through its industry-leading communication branding and protection solutions. The global telecommunications solutions provider helps businesses generate more revenue, increase efficiency, and improve the customer experience by empowering them to brand their phone calls with their name, logo and reason for calling. First Orion also provides the industry’s most secure calling experience and best-in-class analytics for call program optimization. As the market leader in branded calling, First Orion is a trusted partner to Fortune 500 companies and the largest U.S. mobile carriers. For more information, visit firstorion.com.
Founded in 2012, Ytel helps brands improve their answer rates. Ytel’s webphone, sales dialer, SMS marketing software, and programmable APIs allow businesses to have trusted communications through calls and text messages. As a cloud-based enterprise carrier, Ytel improves the quality of all your communications without compromising security.