SENTRY by First Orion: Prevent Spoofed Calls and Protect Your Brand

Stop Spoofed Calls and Prevent Fraud with SENTRY™ Spoof Protection Solution

Spoofed calls harm your clients.  

Spoofed calls deceive customers into trusting fraudulent callers pretending to represent your business, aiming to steal sensitive information.

Financial services and healthcare providers are particularly vulnerable to spoofed calls and fraudulent activity. 

In fact, in a 2022 First Orion survey of more than 5,000 U.S. mobile subscribers, over half of respondents said they received a scam/fraud call from someone posing as their bank. 

What if there was a product that offered spoof protection against bad actors and blocked spoofed calls before they ever reach your clients?  

SENTRY™ is your frontline defense against defrauding your loyal customers and harming your brand reputation. 

The True Cost of Spoofed Calls 

Spoofed calls can lead to significant financial losses for clients, especially in industries like banking, healthcare, and insurance.

Lost Money 

Spoofed calls significantly impact consumers and financial institutions, especially in the U.S.

According to LexisNexis’s 6th Annual True Cost of Fraud Study, for every $1 lost by consumers to fraud, banks in the U.S. lose $4.36. That’s because when fraud occurs, banks aren’t just liable for the money lost. There are also fees and interest costs incurred during the application/underwriting/processing stages. You also have to consider fines and legal fees, labor and investigation costs, and external recovery expenses. 

The financial services industry isn’t the only one that’s suffering from scammers running wild. In our 2022 Healthcare Report, nearly 75% of respondents reported being scammed for some financial loss. Many of those respondents, almost 6 in 10, said they had lost at least $250 due to a healthcare scam! 

Lost Reputation 

Spoofed calls damage your brand reputation, prompting customers to choose competitors who better protect their communication.

How your customers see your brand is a crucial factor when making a purchasing decision, especially for healthcare customers. Nearly 8 in 10 respondents said that if a healthcare provider did not properly identify their calls, they would consider leaving a negative review.  

Customers don’t like it when you call without branding your number. How do you think they’ll respond if they get tricked into answering a call that’s not really you? A spoofed call is a bad look for your brand and terrible for your reputation. 

SENTRY – The Ultimate Spoof Protection Solution 

Scam calls are rising, and First Orion combats them by analyzing billions of calls annually to label fraudulent activity and protect customers.

Our call protection experts use AI and machine learning to analyze more than 100 billion calls annually and label 19 billion calls yearly. Driving by our Digital Communication Exchange, we utilize comprehensive vetting that combines feature enhancements, digital security, honeypot solutions, rich data sources, and advanced real-time analytics to catch the bad guys before they hurt your customers.  

We’re a trusted partner to both Fortune 500 companies and the largest U.S. mobile carriers, so you can depend on us to know which calls are valid and which ones are scams. 

This dire situation demands SENTRY, the ultimate spoof-proof solution for outbound calls.

SENTRY is a spoof-blocking solution that integrates seamlessly with your current calling solution via an API. 

It empowers you to block spoofed calls of your business’s numbers, ensuring that only legitimate calls reach the end user’s mobile device. 

How Does SENTRY Work?

SENTRY blocks spoofed calls before they reach customers, preventing fraud by stopping these calls at the network level. Using advanced call verification to ensure only legitimate calls reach customers, SENTRY works silently in the background to block spoof attempts.

1. Before calls are initiated, callers send their information to First Orion through our API 
2. Unique keys are assigned to both the caller and the person being called. The API tells the broker the calls’ TTL (time-to-live), which indicates how long the unique keys are valid.  
3. When an agent initiates a call, the carrier network of the person receiving the call request authentication through First Orion via an API. 
4. First Orion checks the call. If it is authenticated and valid, the call is delivered. If it’s not authenticated, the call is blocked and never reaches the end user’s device.  

With SENTRY added to your call and contact technology stack, you can ensure that spoofed calls won’t reach your customers. 

Who Can Benefit from SENTRY Protection? 

SENTRY is the perfect spoof-proofing solution for enterprises with high call volumes that deal with sensitive customer information. Financial services like banks, credit unions, and tax prep services benefit by protecting their numbers from spoofers.

Healthcare organizations and insurance providers can also safeguard their clients’ sensitive information with SENTRY. That includes social security numbers, addresses, bank account numbers, test results, and more.

And thanks to our analytics available through the Customer Portal, you get more insight into how many of your calls are being spoofed. When you know which calls are being spoofed, you know which numbers are being targeted by scammers and need SENTRY protection.  

First Orion’s telephone number management expertise enables your business to protect the right numbers from scammers. 

INFORM + SENTRY for Added Call Protection 

INFORM Branded Text Display already identifies your outbound calls and increases brand awareness and reputation. 

Add SENTRY for enhanced protection. With SENTRY, you can brand calls and prevent spoofers from using your name and number. It’s the perfect complement to INFORM branded calling!

Adopt both INFORM and SENTRY into your call strategy to select which programs receive INFORM treatment and which receive SENTRY treatment. You can run both solutions on all your numbers or just a select few! 

Get Started with SENTRY Spoof Protection 

Ready to protect your branding from sneaky spoofers? 

Visit our SENTRY page for more information on how SENTRY can protect your business or contact a salesperson today if you’re ready to take the first big step in protecting your business and your brand reputation!