First Orion’s Privacy Policy (US and Canada)

Effective June 15, 2025

First Orion Corp. (“First Orion,” “we,” or “our”) is a business dedicated to using technology and data to give consumers tools to recognize and manage calls they receive and to help businesses reach the right people in a compliant manner. Our mission is to provide transparency and control in communication that empowers people to trust their phones again.

This Privacy Policy describes how we collect, use, and share your personal information. “Personal information” means any information that relates to an identified or identifiable individual. The Privacy Policy applies to information we collect in connection with our products and services.

Our products and services include various features and functionality to tell you who is calling and why, identify and block calls from businesses who are likely scammers, do reverse telephone number lookups, and have enhanced information displayed on your device about who is calling you and why. In addition, our Call Knowledge Services help companies verify to whom the phone number belongs, what type of line it is (wireless, landline or other), and whether a number is in service.

Your Rights as a Consumer

First Orion takes the privacy of personal information about individuals seriously. Under various federal and state laws, you have certain rights related to how your personal information is collected, used, disclosed, and sold. First Orion extends these privacy rights to anyone who is a resident of the United States or Canada. In addition, these rights apply differently to each line of business as described below. A general description of your rights is provided at the end of this Privacy Policy.

First Orion’s Customer Portal First Orion’s Customer Portal located at https://portal.firstorion.com is a website that collects registration information and phone number information from businesses who register in order to provide various services offered through the Customer Portal.

The registration information includes information about the business entity that owns the phone number information and how to contact the registrant. The number information includes the telephone number itself and other descriptive information about the kinds of calls made by the number such as the registrant’s industry and the reason for their calls.

First Orion may obtain other information about registrants on the Customer Portal from third parties and combine it with information provided by the registrant to create a more accurate reflection of who is calling and why.

More information about the Customer Portal can be found at https://firstorion.com/first-orion-customer-portal-privacy-policy/.

First Orion’s Branded Communication solutions

First Orion’s INFORM^® branded communication solutions available through the Customer Portal provide businesses who call you the ability to display enriched, branded, personalized information so you know more about who is calling and why they are calling so you are comfortable answering the call. These solutions are provided through carriers and their service providers who are clients of First Orion. First Orion is a data processor for the calling party for these services. We also offer solutions that prevent spoofing by authenticating calls before they terminate in the carrier network. Our optional Call Authentication feature prevents a spoofed call from being branded, while Sentry® prevents spoofed calls from being delivered. These solutions require that the business submit the calling party number and called party numbers as part of the authentication request. Called party numbers received with the authentication request are immediately encrypted and the hashed value is stored only for the duration of the pairing.

Our ENGAGE^® service allows a richer display of information that is not limited to the caller ID field. This service is provided as a feature of Apps you may download or have on your mobile device. For ENGAGE to function, you will need to allow the App to access your contacts so the ENGAGE delivery service can dynamically create a contact for incoming calls that display the enhanced information. We do NOT export any information from your contacts for any purpose. Once the enhanced call is delivered to your phone, the contact is automatically deleted.

The App also collects identifying information in the form of your phone number and uses it initially for identity validation purposes. We also use your phone number and other specifications about your device so we know where to deliver the enhanced information about the caller and to deliver the message in a compatible format.

Any personal information provided by a business in connection with its use of our Branded Communication solutions is stored in the USA and retained until it is no longer needed by our clients.

We do not sell any personal information obtained in connection with our Branded Communication solutions.

First Orion’s Call Protection services

First Orion’s Call Protection services provide business labels such as “Scam Likely” and “Telemarketer” to identify likely scammers and other types of callers to help you to avoid becoming a victim of phone fraud or being bothered by unwanted calls. In addition, these solutions offer various other features and functionality for you to block unwanted, private, or unknown calls, and do reverse telephone number lookups.

You can take advantage of First Orion’s Call Protection services in several ways. You can download the free First Orion PrivacyStar^® App or you can access these features through your telecommunications carrier if they are a First Orion client. You can find our PrivacyStar App in the Google Play Store for Android devices or the App Store for iPhones.

Your phone number will be used for identity validation purposes and to know who to bill for fee-based services as well as to improve the functionality of our Apps and carrier services.

To provide this service, First Orion’s data scientists analyze information from your carrier and the App about the calls you receive and the actions you take (such as blocking a call or reporting a problem). We also collect and analyze identifying information (name, address, and phone number) about businesses from third parties, including carriers and data brokers, and publicly available government records to accurately identify business lines.

When you download the PrivacyStar^® App, you will need to agree to several permissions so that it functions properly. The questions may vary depending on whether you are on an Android or iOS device since these operating systems function differently.

– Allow First Orion to make and manage phone calls?

This allows the App to launch a call from your detail screen when you touch the phone icon and to perform the other call management activities provided in the App such as identifying unknown callers, blocking calls, and receiving enhanced caller information about who is calling and why.

– Allow First Orion to access your contacts?

We want to assure that any incoming call from a number already in your contacts displays the name stored in your contacts on your device. We do NOT export outside the App any information from your contacts for any purpose.

– Allow First Orion to send and view SMS messages?

This allows the App to streamline the verification process that sends an SMS message when you first launch the App and to block SMS messages from the same numbers used to make scam calls. The App does not do anything else with SMS messages.

First Orion does not sell any personal information collected in connection with our Call Protection services.

All personal information relative to our Call Protection services is stored in the USA and is retained for 12-18 months.

First Orion‘s Call Knowledge Services

First Orion’s Call Knowledge Services help businesses reach the right people and the right companies in a compliant manner with products and services that provide information our clients need to comply with various telecommunication laws and regulations.

Our Call Knowledge Services collect and sell information about a phone number (both consumer and business lines), including names and addresses, the status of the phone number (active or inactive), and other information about the line. This information is collected by First Orion from third parties, both carriers and data brokers, from our own research activities, and from publicly available government records.

Our business clients can use this information to verify contact numbers, know the type of line (landline or cell) so they can comply with various laws and regulations, and know whether a line is active or inactive so they won’t waste money trying to call it. In addition, we provide information when phone lines are ported from one carrier to another. We also identify businesses that our analytics show are likely scammers. Finally, we use this information internally to improve the functionality of our Apps and services.

You may opt out of the sale of your personal information in our Call Knowledge Services by going to privacy.firstorion.com.

All personal information relative to our Call Knowledge Services is stored in the USA and retained until the information is no longer accurate.

How we protect your personal information

First Orion takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.

Children

We do not sell the personal information of a consumer if we know that the consumer is less than 16 years old unless the consumer, or the consumer’s parent or guardian if the consumer is between the ages of 13 and 16, has affirmatively authorized the sale of the consumer’s personal information. We do not knowingly collect personal information from children under 13 for marketing purposes. If a child under 13 submits personal information to First Orion via our website and we learn that personal information is about a child under 13, we will delete the information as soon as possible.

Your State Law Privacy Rights

Several states have enacted laws governing the processing of personal information. To learn more about your rights under State Privacy Laws, please see the State Privacy Policy.

Your EU and UK Privacy Rights

First Orion complies with applicable local privacy laws with regard to the collection and use of personal information received by First Orion in the US from the EU, UK and other countries.

Updates

First Orion reserves the right, at its sole discretion, to change, add, or remove portions of its Privacy Policy from time to time by posting the updated Privacy Policy and effective date. It is your responsibility to check this Privacy Policy periodically for changes.

Employees and Prospective Employees First Orion’s Global HR Privacy Notice can be found at https://firstorion.com/hr-privacy-notice-global/.

Privacy questions

Information about data collected by our corporate website, firstorion.com, can be found on the website under “Your Privacy Choices.” If you have questions or concerns about this Privacy Policy or our information practices, please contact us at 1-877-640-4220, privacy@firstorion.com, or https://firstorion.com/contact/.

First Orion Corp.
Attention: Legal Team
520 Main Street, Suite 400
North Little Rock, AR 72114 USA
© 2025 First Orion Corp. All rights reserved.