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Talabatey Integrates First Orion’s ENGAGE® Technology to Brand Mobile Communication

Talabatey Integrates First Orion ENGAGE Mobile App Solution

Leading food delivery provider aims to increase operational efficiency and customer trust by branding outbound phone calls 

NORTH LITTLE ROCK, Ark., Oct. 31, 2022First Orion, the leading provider of branded communication solutions for businesses, today announces its partnership with Talabatey, the largest app-based food delivery service in Iraq. Integrating First Orion’s Branded Communication solution into the Talabatey app allows the food delivery service to increase efficiency and customer trust by branding outbound phone calls to its customers. 

Food delivery services rely heavily on making timely phone calls and customers want to know who is calling and why. Survey results released in 2022 found that 93% of consumers want a call when there’s a problem or substitution needed with their order and two-thirds of consumers would consider switching to a delivery service that could properly identify its calls.  

“We continuously search for ways to improve the customer experience and make deliveries as efficiently as possible. Providing customers with the confidence to answer our calls and engage with our delivery drivers has led to reduced delivery times and food waste,” said Omar Albanna, CEO of Talabatey. “Integrating First Orion’s ENGAGE SDK into our app was a simple process, allowing us to change how our customers experience our calls quickly.” 

First Orion’s ENGAGE® product improves both driver and customer satisfaction by restoring trust in the phone call and increasing answer and engagement rates. The ENGAGE SDK easily integrates into mobile apps and empowers businesses to display their name, logo and reason for calling on the call recipient’s mobile device while calling and in the call log afterward on both Android and iOS devices. 

“Demand for Branded Communication solutions continues to grow in the Middle East, and businesses in the time-sensitive food delivery industry are rapidly adopting the technology,” said Temim Nawaf Adwan, MEAA managing director at First Orion. “Companies utilizing these solutions have experienced an improvement in engagement between the delivery driver and customer and overall operational efficiency. Talabatey will also resell branded calling to its massive network of SMEs to help them penetrate and integrate into the Iraqi market effectively.” 

For more information about First Orion’s Branded Communication solutions, visit firstorion.com, and to learn more about Talabatey, visit talabatey.com 

About First Orion
First Orion Corp. is one of the fastest-growing telecommunications solutions providers and offers industry-leading branded communication and communication protection solutions to mobile carriers and businesses. Branded Communication products, INFORM® and ENGAGE, empower consumers to connect over a branded and verified call and are used by hundreds of companies worldwide. First Orion’s Communication Protection suite offers scam, fraud, and spoof protection solutions to hundreds of millions of consumers and processes more than 100 billion calls annually for T-Mobile, Metro by T-Mobile and Boost Mobile Networks. For more information, visit firstorion.com. 

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