First Orion’s Privacy Policy (United States and Canada)

Effective March 15, 2026

First Orion Corp. (“First Orion,” “we,” or “our”) is a business dedicated to using technology and data to give consumers tools to recognize and manage calls they receive and to help businesses reach the right people in a compliant manner. Our mission is to provide transparency and control in communication that empowers people to trust their phones again.

This Privacy Policy describes how we collect, use, and share your personal information. “Personal information” means any information that relates to an identified or identifiable individual. The Privacy Policy applies to information we collect in connection with our products and services.

Our products and services include various features and functionality to tell you who is calling and why, identify and block calls from businesses who are likely scammers or spammers, and have enhanced information displayed on your device about who is calling you and why.

Your Rights as a Consumer

First Orion takes the privacy of personal information about individuals seriously. Under various federal and state laws, you have certain rights related to how your personal information is collected, used, disclosed, and sold. First Orion extends these privacy rights to anyone who is a resident of the United States or Canada. In addition, these rights apply differently to each line of business as described below. A general description of your rights is provided at the end of this Privacy Policy.

First Orion’s Customer Portal

First Orion’s Customer Portal located at https://portal.firstorion.com is a website that collects registration information and phone number information from businesses who register in order to provide various services offered through the Customer Portal.

The registration information includes information about the business entity that owns the phone number information and how to contact the registrant. The number information includes the telephone number itself and other descriptive information about the kinds of calls made by the number such as the registrant’s industry and the reason for their calls.

First Orion may obtain other information about registrants on the Customer Portal from third parties and combine it with information provided by the registrant to create a more accurate reflection of who is calling and why.

First Orion’s Branded Communications solutions

First Orion’s INFORM^® branded communication solutions provide businesses who call you with the ability to display enriched, branded, personalized information so you know more about who is calling and why they are calling. Our optional Call Authentication feature prevents a spoofed call from being branded. Call Authentication requires that the business submit the calling party number and called party numbers as part of the authentication request. Called party numbers received with the authentication request are immediately encrypted and the hashed value is stored only for the duration of the pairing. These solutions are provided through carriers and their service providers who are partners of First Orion.

Our ENRICH^® solution enables businesses to send secure, branded RCS (Rich Communication Services) messages directly to mobile devices. Messages can include logos, business name, and suggested replies and actions, creating interactive, trusted experiences within the device’s native messaging app.

First Orion’s Call Security solutions

First Orion’s SENTRY^® solution prevents spoofing by authenticating calls before they terminate in the carrier network. The use of SENTRY requires that the business submit the calling party number and called party numbers as part of an authentication request. Called party numbers received with the authentication request are immediately encrypted and the hashed value is stored only for the duration of the pairing. Our Protect+ risk detection solution analyzes inbound call traffic for real-time scam/nuisance detection.

First Orion’s Call Protection services provide business labels such as “Scam Likely” and “Telemarketer” to identify likely scammers and other types of callers to help you to avoid becoming a victim of phone fraud or being bothered by unwanted calls. In addition, these solutions offer various other features and functionality for you to block unwanted, private, or unknown calls, and do reverse telephone number lookups. You can access First Orion’s Call Protection features through your telecommunications carrier if they are a First Orion client. Your phone number will be used for identity validation purposes and to know who to bill for fee-based services as well as to improve the functionality of our carrier services.

To provide this service, First Orion’s data scientists analyze information from your carrier about the calls you receive and the actions you take (such as blocking a call or reporting a problem). We also collect and analyze identifying information (name, address, and phone number) about businesses from third parties, including carriers and data brokers, and publicly available government records to accurately identify business lines.

How We Use Contact Information Collected Through Our Contact Forms

We may collect personal information, including your name, email, address, phone number, and mailing address, that you choose to submit to us through the contact us form. We use this contact information we collect to respond to the inquiry or request you submit, to provide customer support and communications, and to send updates, newsletters, or marketing communications (where permitted by law or with your consent). Additional information about information collected on our corporate website, firstorion.com, can be found on the website under “Your Privacy Choices.” We do not share or sell any mobile data to third parties for marketing purposes.

How We Protect Your Personal Information

First Orion takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction. Any personal information provided to First Orion provided by a business in connection with the use of our services is stored in the USA and retained until it is no longer needed by our clients and in accordance with our retention policies. We do not sell any personal information in connection with our Branded Communication or Call Security solutions.

Children

We do not knowingly collect personal information from children under 13 for marketing purposes. If a child under 13 submits personal information to First Orion via our website and we learn that personal information is about a child under 13, we will delete the information as soon as possible.

Your State Law Privacy Rights

Several states have enacted laws governing the processing of personal information. To learn more about your rights under State Privacy Laws, please see the State Privacy Policy.

Your EU and UK Privacy Rights

First Orion complies with applicable local privacy laws with regard to the collection and use of personal information received by First Orion in the US from the EU, UK and other countries.

Updates

First Orion reserves the right, at its sole discretion, to change, add, or remove portions of its Privacy Policy from time to time by posting the updated Privacy Policy and effective date. It is your responsibility to check this Privacy Policy periodically for changes.

Employees and Prospective Employees

First Orion’s Global HR Privacy Notice can be found at https://firstorion.com/hr-privacy-notice-global/.

Privacy Questions

If you have questions or concerns about this Privacy Policy or our information practices, please contact us at 1-877-640-4220, privacy@firstorion.com, or https://firstorion.com/contact-general/.

First Orion Corp.
Attention: Legal Department
520 Main Street, Suite 400
North Little Rock, AR 72114 USA
© 2025 First Orion Corp. All rights reserved.