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Marketing a new product isn’t always the easiest undertaking – especially when the product you’re marketing isn’t your own! And when you’re marketing someone else’s product, it’s always beneficial to establish a solid go-to-market (GTM) strategy for launch.
But what does it mean to sell someone else’s product? Aren’t direct sales the only way to reach customers?
Not quite; there’s another model that can have many advantages over a traditional direct sale model. Ever heard of a partnership?
Partnering: Launch Faster, Grow Revenue
Unlike direct sales, partnering allows a business to leverage another company’s channels to sell products, expanding market reach without direct customer involvement.
Referring or selling a product has many benefits over a direct sales model, but one of the most immediate and clear advantages is the reduced time it takes to bring a product to market.
We think that Branded Calling is one of the best products on the market. Do you have healthcare customers who are having trouble getting patients to answer their calls? Maybe you work with delivery drivers who call customers to confirm a delivery time.
Do those customers ever pick up? Probably not.
Branded Calling makes phone calls clear and transparent. Let’s explore what it is in greater detail and how you can bring branded calling to your customers with a strong go-to-market strategy.
What is Branded Calling?
Through First Orion’s Partner Program, those in similar industries, such as TSDs, MSPs, Telecom Consultants, ISVs, and even call centers or BPOs, can sell our branded calling solutions without the time and effort necessary to develop new products.
Branded Calling with INFORMÒ, is our solution to the unknown caller epidemic. It offers businesses a 32-character branded text display, an optional logo, and, on some devices, a reason for the call, eliminating the dreaded “Who’s calling my phone?” question.
Advanced call authentication helps enterprises brand with a logo, handle sensitive calls, and manage high call volumes by nearly eliminating spoofed calls, ensuring brand protection.
Now you know about branded calling, but there is still many factors you need to consider before you’re ready to sell.
And here’s the most important factor – do you have a go-to-market strategy?
Establishing a Go-To-Market Strategy
A GTM strategy is used to accomplish two goals for a business:
- Minimize Risk—Knowing your strategy ahead of time minimizes the chance that your product launch will experience setbacks or, worse, failure.
- Optimize Success—Establishing a go-to-market plan before you launch can increase your campaign’s chance of success. GTMs help you lay out all the possible scenarios and variables in the market, optimizing your launch’s success.
It’s not just about ensuring you succeed (but yes, of course, we want everyone to succeed!) A go-to-market plan also has other benefits that affect everything from your employee experience to your customer experience.
A GTM can enhance employee experience by keeping your entire team, from sales to client success, in sync. This alignment leads to happier employees, reduced turnover, and improved talent retention.
Of course, your customers can greatly benefit when you strategize your product launch too. A solid GTM can lead to quicker product launches. Rather than spending time developing a new product, all your team needs to do is solidify your GTM strategy, and you’re ready to go! Your customers benefit from quicker access to helpful solutions, while you save time on product development and testing.
Benefits of a GTM
- Gets your entire team on the same page before a product launch
- Reduces costs and increases your ROI by nailing your messaging
- Quicker product launches
- Greater opportunity to build brand awareness
GTM Checklist for Branded Calling
Want to ensure your GTM strategy is solid? Use this checklist to confirm that you’re ready for a successful launch.
Are you looking to expand your products and services?
- Do you work with telephony, phone systems, calling technology, or other products and services in the calling industry?
- Are the call or contact centers your work with making a high volume of outbound phone calls?
Do your customers have these needs?
- Are scam/spam tags hurting your customers’ business?
- Do your customers need to increase sales or improve their customer experience?
- Would a branded calling solution benefit their business?
Are you a wholesaler or referral agent?
- How will customers be charged for using the new product or service?
- Will it be an add-on or a separate standalone product?
Is your sales team equipped to talk to potential customers?
- Do you have the necessary items ready for Sales? Are sales sheets, videos, branding, and graphics ready and easily accessible?
Ready to Launch?
If you answered yes to most (or all!) of these questions, fire up the thrusters because it’s time to go to market!
We’re here to support you and make your launch the best it can be.
Ready to see how INFORM can transform your branded calling strategy? Schedule a call with our team today to start building trust and enhancing your customer engagement.
