How Small and Medium-Sized Businesses Can Quickly and Easily Sign Up for Branded Calling

In today’s competitive business environment, ensuring your customers pick up the phone is more critical than ever. Small and medium-sized businesses (SMBs) often face the challenge of having their calls go unanswered due to customers’ reluctance to pick up unknown numbers. This issue can lead to missed opportunities, decreased customer engagement, and ultimately, lower revenue.

With the rise of scams and spam calls, customers have become increasingly wary of answering calls from unfamiliar numbers. This behavior significantly impacts SMBs that rely on phone communication to connect with their customers, whether for sales, customer service, or appointment reminders. To overcome this hurdle, branded calling has emerged as a powerful and affordable solution that can help businesses improve their call answer rates and build stronger customer relationships.

Why Branded Calling Matters for SMBs

Branded calling allows businesses to display their name and brand information on their customers’ mobile device when making a call. This transparency helps customers recognize the call’s legitimacy, increasing their likelihood of answering. When customers see a familiar name instead of an unknown number, it immediately boosts their trust and confidence in the call’s authenticity. This increased trust can lead to higher engagement and a better overall customer experience. For your business, it means fewer repeat phone calls, which allows you to focus more on your day-to-day operations; branded calling’s positive effects can also improve customer satisfaction.

Every unanswered call represents a missed opportunity for your business. Whether it’s a potential sale, a customer service interaction, or an appointment reminder, the inability to connect with your customers can lead to lost revenue. Branded calling significantly improves call answer rates by making your calls more recognizable and trustworthy. As more customers pick up the phone, your chances of converting leads, resolving customer issues, and retaining customers increase, leading to a higher return on investment (ROI) for your calling efforts.

Another benefit of branded calling is that you have to register your business and phone numbers first. This crucial step means that your calls are less likely to be mislabeled with a scam or spam tag, as long as you also follow best calling practices.

Protecting your brand reputation is crucial, especially with the prevalence of scammers and spoofers who mimic legitimate business numbers to deceive customers. This practice not only frustrates customers but also damages the credibility of the business being impersonated. Branded calling helps to protect your brand by ensuring that your legitimate business calls are easily distinguishable from fraudulent ones. By validating and displaying your business information, branded calling separates your calls from those made by bad actors, safeguarding your brand’s reputation.

INFORM® Branded Calling through our Self-managed Portal

INFORM is a branded calling solution designed to help businesses ensure every call is a trusted connection by properly displaying their outbound caller information on consumer mobile devices. Businesses can use branded calling to enhance communication, build customer trust, and improve call engagement. This unique, self-guided version of INFORM is tailored for SMBs looking for a straightforward and effective way to implement branded calling without the need for complex setups or high costs.

Who Should Consider Using INFORM through the Self-managed Portal?

Accessing branded calling through our self-managed portal is perfect for U.S. businesses that:

• Make outbound calls to consumer mobile devices: Whether you’re reaching out for sales, customer service, or appointment reminders, branded calling ensures your calls are recognized.
• Need a branded calling plan for less than 50,000 calls/month: Ideal for businesses with moderate call volumes, ensuring cost-effective solutions without overcommitting.
• Prefer a self-managed purchase process: The user-friendly self-service portal makes it easy to sign up, manage, and optimize your calling programs independently. Simple and straightforward payment options make getting started a breeze.

What Industries Should Consider Using INFORM?

Businesses of all industries and sizes can benefit from our branded calling solutions—virtually any business that makes outbound calls to customers’ mobile devices should consider adding branded calling.

Retail businesses can use branded calling to communicate with customers for order confirmations, delivery notifications, and customer service inquiries, improving answer rates and customer trust.

Financial service providers, such as small credit unions, local banks, and financial advisors, can benefit from branded calling for account updates, fraud alerts, and customer support. This can help protect against spoofing and ensure customers recognize and trust the calls.

Insurance agents and brokers frequently must reach policyholders for claims processing, policy updates, and customer service. Branded calling can increase the likelihood of policyholders answering these important calls.

Healthcare providers, including clinics, private practices, and telehealth services, can use branded calling for appointment reminders, test results, and follow-up care, ensuring that patients recognize and trust these calls.

Home services businesses, such as those providing home maintenance, repair services, and utilities, can also benefit from branded calling. This helps customers identify and trust service calls, leading to better customer engagement and satisfaction.

Professional services, such as lawyers, real estate agents, and other professionals, can also greatly benefit from using INFORM. These professionals must often make critical calls regarding legal consultations, property viewings, and other customer-focused updates. Branded calling ensures these important calls are recognized and trusted by clients, enhancing communication efficiency and client satisfaction.

Easy Steps to Get Started

1. REGISTER YOUR NUMBERS FOR VERIFICATION
   The first step to implementing branded calling with INFORM through our Self-managed Portal is to register your business numbers. This process ensures that your numbers are verified and recognized as legitimate, which is crucial for building customer trust. Using the customer portal, you can quickly and easily register your numbers. Registration is always free – even if you choose not to brand your calls.
2. SIGN UP FOR BRANDED CALLING
   Once your numbers are verified, you can sign up for branded calling through our portal. Choose the plan that best suits your needs and complete the sign-up process. Detailed pricing information is available at the time of signup, allowing you to make an informed decision.
3. START BRANDING YOUR CALLS
   You can start branding your calls with your numbers verified and your plan selected. The easy-to-use customer portal allows you to create and manage your calling programs efficiently. Begin making calls that your customers will recognize and trust, enhancing your engagement and conversion rates.

Benefits of INFORM

• Enhanced Customer Experience with Recognized Calls – Branded calling provides a more personalized and engaging customer interaction. Customers are more likely to answer calls from recognized numbers, leading to better customer experiences and higher satisfaction.
• Increased Efficiency and Reduced Call Handling Time – Higher answer rates mean fewer calls go unanswered, reducing the time your agents spend making repeated call attempts. This efficiency improves agent productivity and allows them to focus on providing excellent service.
• Scalable Solution for Growing Businesses – As your business grows, INFORM can scale with you. Whether you need to increase your call volume or add new calling programs, INFORM makes it easy to expand your operations without additional complexity.

Conclusion

Branded calling with INFORM through our Self-managed Portal helps SMBs build customer trust, protect their brand reputation, and improve ROI through higher call engagement. With a simple sign-up process, easy management through our self-service portal, and comprehensive support, INFORM is the ideal solution for businesses looking to enhance their communication efforts.

Don’t miss out on the opportunity to improve your call answer rates and build stronger customer relationships. Sign up for INFORM through our Self-managed Portal today and benefit from trusted business communication.

Sign up for INFORM today!