Eliminate Nearly 100% of Brand Spoofing with INFORM PAIRED

Businesses have enough to worry about without brand spoofing throwing a wrench in their strategy too. Since the inception of VoIP (Voice over Internet Protocol) technology, it has been pretty easy for bad actors to spoof or deliver false caller information to consumers.

This means scammers can impersonate businesses like yours and take advantage of unsuspecting customers. Not only is this terrible for your brand reputation, but it puts consumers at a higher risk of fraud.

Now, we know this blog sounds like a bummer so far, but don’t leave just yet!

With the INFORM® Paired feature by First Orion, you can ensure that only your legitimate calls will receive the INFORM branded text display – outsmarting bad actors, boosting your brand reputation, and restoring customers’ trust in you.

How INFORM PAIRED Works

Paired is an out-of-band call authentication solution that reduces the risk of your brand display being spoofed to nearly 0% – that’s right, zero percent. Out-of-band simply means that the call is authenticated outside of the carrier network. Check out the diagram below to see how Paired works in call flow!

1. Before a call is made, the call information is sent from the business’s calling platform to First Orion.
2. First Orion then makes a unique key from portions of the calling information sent. The call is also given a TTL (Time to Live) designation. This determines how long the key can be used to authenticate the call.
3. The business initiates a call.
4. The carrier network of the called party requests authentication from First Orion. First Orion then checks to see if the call has a key “pair” or match.
5. If the call has a key match, then it will receive the INFORM branded text display. If the call does match the key, it will not be branded.

And all of this happens in mere milliseconds, so your calls won’t be delayed!

Out-of-Band Authentication in Real Time

Yes, this all really happens in milliseconds! The TTL designation ensures that the call for that unique key is only branded during a limited window of time. That means for a scammer to spoof your brand display, they would need multiple variables to line up within a finite time. Good luck breaking through that defense!

Who Can Benefit from INFORM PAIRED?

Businesses at high risk of being spoofed or who deal with sensitive information can benefit from Paired. For example, a healthcare organization or financial institution that makes frequent customer care calls may be interested in integrating Paired into their calling platform.

CPaaS providers, UCaaS providers, and contact centers can also benefit from adding INFORM Paired to their product offerings. INFORM with Paired offers businesses the most secure branded calling experience on the market, making it a powerful competitive differentiator.

Industry Leaders in Call Authentication

We’re changing how the industry looks at call authentication with innovative technology and Paired is only one of the ways we keep your calls secure.

As a leader in call authentication, we build all our solutions on top of our industry-leading Communication Protection. From thorough business vetting to ongoing anomaly detection and mitigation, we protect your calls every step of the way so scammers will never find a weak link.

Branded Communication with Enhanced Spoof Protection

INFORM with the Paired feature offers added benefits to our INFORM solution.

Are you ready to add an extra layer of protection to your calls? INFORM with the Paired feature is a one-two punch that allows businesses to create unique brand experiences while proactively eliminating nearly 100% of brand spoofing.

If you’re ready to see what INFORM with Paired can do for your business, get started today!