The voice channel is undergoing its most radical transformation since the invention of the smartphone. As AI-generated deepfakes and sophisticated voice scams proliferate, the phone call faces a crisis of confidence. We are witnessing the “HTTPS moment”...
By Perry Claunch Senior Director of Product Management If you’ve logged into a banking app, changed your password, or booked a flight lately, chances are you’ve used a one-time passcode (OTP). In fact, OTPs account for 38% of all application-to-person (A2P) messaging...
By Tiffany Pressler First Orion Senior Product Manager These stories always start quietly. A customer’s phone buzzes during lunch. The screen lights up with the familiar name of their bank. The phone number looks recognizable. The caller might even provide an...
The era of the anonymous “Do Not Reply” text is over. Consumers expect more than a 160-character plain-text message; they demand transparency, security, and a seamless experience. If your mobile engagement strategy has not evolved past legacy SMS (Short...
The trust gap between brands and customers is a global epidemic. As First Orion expands its reach through the Global Exchange, we are finding that while geography changes, the core tension remains: when a phone rings with an unknown or suspicious number, consumers...
Total visibility into your phone inventory is the difference between a successful connection and a tanking answer rate. Too many businesses ignore their phone ecosystem until the damage is done: calls are blocked, and revenue drops. “Your phone numbers are your first...