Call Center Boosts Conversion Rate 76% with Branded Calling

Published

June 1, 2021

Why Call and Contact Centers Need Branded Communication

Companies outsource their calling programs for many reasons – like helping them save time and have their staff focus on tasks other than managing phone lines. As a trusted resource, you can help your clients communicate better, resolve billing and other issues, complete orders, and other business needs. When you brand your calls with your customers’ name and reason for calling, you can deliver a better customer experience and get better results for your top clients.

Connection Struggles

One call center was trying to help a financial services client reach customers who were starting and abandoning online loan applications. Even with a quick follow-up, many customers weren’t answering their phones.

Impressive Results

With INFORM^® Branded Calling from First Orion, the call center saw immediate results. A 76% increase in first call conversion rates, along with a 26% first call contact rate, help the call center operate more efficiently and increased revenue for themselves and their client.

76% Boost in First Call Conversion Rate

12% Increase in Callback Rate

26% Lift in First Call Contact Rate

Ready to Transform Your Call Center’s Performance?

Don’t let your clients' most important calls go ignored. See how INFORM® Branded Calling can turn unanswered dials into meaningful connections, skyrocketing your conversion rates and boosting client ROI.

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