Branded Communications – Inform®
Service Specific Terms
Last Updated: January 3, 2022
These Service Specific Terms for Branded Communications – Inform® (“Service Specific
Terms”) govern your use of the identified services below and are in addition to the First Orion
Terms of Service (“Terms”). Capitalized terms used but not defined in these Service Specific
Terms will have the respective meanings assigned to them in the Terms. First Orion may modify
these Service Specific Terms from time to time as our business changes and technology evolves.
The most current version of these Service Specific Terms will be available on the Customer Portal.
If you do not agree to these Service Specific Terms or any changes thereto, your sole remedy is to
stop using the Services. Use of the Services after any changes shall constitute acceptance of the
updated Service Specific Terms.
First Orion provides branded communications solutions, including its Inform® Service (the
“Services”) to allow customers to deliver enhanced call information with outbound calls made
from their calling party (A) numbers to called party (B) numbers supported by a Distribution
1. Definitions. The following capitalized terms shall have the meanings set forth below.
1.1 Authorized Personnel – means Customer’s employees or agents who are
authorized to access the Customer Portal.
1.2 Device – means the handset or other similar device that is able to show the Inform
Display associated with an incoming call as a result of the Distribution.
1.3 Distribution – means the functionality or capability, whether provided by First
Orion or a First Orion Distribution Partner, that allows for the delivery of an Inform Display to
1.4 Distribution Partner – means any third party that provides Distribution to
Customer during the Term.
1.5 Inform Display – means the alpha-numeric caller name delivered for display on a
Device through the use of the Services. The number of characters (including spaces) allowed for
the Inform Display is based on the capability provided through the applicable Distribution channel.
1.6 Program – means each unique purpose for making a call using the Services to
deliver an Inform Display to the Devices of designated called parties.
2. First Orion Responsibilities
2.1 Specifications. First Orion will make available Documentation applicable to the
use of the Services which may include details for the delivery of data to First Orion, formats,
Program requirements and restrictions, device compatibility, and instructions for use of the
Customer Portal. Any updates to the Documentation will be made available via the Customer
2.2 Training. First Orion will make available reasonable education and training in
order to facilitate Customer’s use of the Services which may be provided through online tutorials
2.3 Support Services. Customer support will be available Monday – Friday from 8:00
a.m. – 5:00 p.m. Central Standard Time via Zendesk on the Customer Portal.
2.4 Reporting. Using Customer Data, First Orion will provide Customer with the
standard reports specified in the Customer Portal at no additional charge. At the request of
Customer, First Orion may provide advanced reporting using Customer Data for an additional fee
as agreed upon by the Parties.
3. First Orion Controls
3.1 Correction or Rejection of the Inform Display. The content of any Inform Display
may be identified as inconsistent with or unacceptable for delivery using the Services, including,
but not limited to, those restrictions set forth in in the Acceptable Use Policy, in which case First
Orion may reject the Inform Display or require that Customer make appropriate modifications.
First Orion will promptly notify Customer in writing in such case.
3.2 If, in First Orion’s reasonable determination, Customer’s use of the Services
violates the Acceptable Use Policy or causes material and demonstrable harm to First Orion, the
Services, or other entities using the Services including Distribution Partners, First Orion may take
all remedial actions it deems necessary, including suspending access to the Services. First Orion
will provide Customer with notice of such suspension, including the reasons for suspension and
any required corrective actions, as soon as reasonably practicable under the circumstances.
Customer agrees to cooperate with First Orion in any investigation into any events that resulted in
3.3 Alternative Disposition. Customer acknowledges that the use of the Services is
subject to the application of phone call analytics which may result in a Distribution Partner not
displaying the Inform Display, in whole or in part. Customer will not be charged a fee for calls
where an alternative disposition is displayed.
3.4 Additional Use Restrictions. First Orion may impose additional restrictions and/or
prohibitions on the use of the Services to the extent they are imposed on First Orion by a
Distribution Partner or applicable law. First Orion will notify Customer of any such restrictions
and/or prohibitions as soon as reasonably possible after receiving notice thereof. Customer agrees
to strictly comply with such restrictions.
3.5 Additional Termination Right. First Orion may terminate the applicable Order
Form and the provision of Services to Customer in the event of a material change to First Orion’s
agreement with a Distribution Partner that precludes, or materially modifies, First Orion’s ability
to provide the Services. First Orion will provide notice of a termination under this section promptly
upon becoming aware of the circumstances giving rise to the termination right.
4. Customer Responsibilities
4.1 Customer will use the Services in accordance with the Terms and the applicable
4.2 Program Requirements. Customer will:
- Create Programs
- Add/upload and assign the calling party (A) numbers
- Define the Inform Display
- Establish the start date/time and end date/time for the Inform Display for
each Program, such that the Inform Display will no longer be displayed on
a Device after the end date/time has expired
5. Compliance and Consents
5.1 You represent that Customer (i) is an entity that may validly engage in the activities
for which it is using the telephone numbers associated with the use of the Services; (ii) is
responsible for obtaining from all competent authorities any consents and permissions required to
make calls and deliver the Inform Display to called parties; and (iii) is authorized to use the names,
marks, and other information that it wishes to have displayed on called party Devices.
5.2 You acknowledge and agree that the Services are not intended to satisfy any legal
or regulatory requirement applicable to Customer.