Top 5 Branded Calling Solutions for Businesses

Outbound calls have a trust problem.

With spam and fraud rampant, people don’t answer unknown numbers anymore, and that’s a serious challenge for businesses trying to make real connections with customers.

Enter branded calling: a better, smarter way to show your identity before the call even connects. With your company name, logo, and call reason visible, your chances of reaching customers go up dramatically.

In this guide, we break down First Orion’s top five branded calling solutions, highlighting how they help boost answer rates, build trust, and protect your brand.

INFORM^® Branded Calling

Make your calls recognizable and trustworthy.

INFORM is our straightforward yet powerful branded calling solution that supports all major U.S. carriers. It allows you to identify your outbound calls with a 32-character customizable screen, giving customers confidence before they pick up.

Key features:

• Personalized, 32-character display including business name
• Reaches all major U.S. carriers and over 21.5 million Canadian subscribers
• Display shown in call log
• Programmatic scheduling enables use across different departments and use cases

Use case: With INFORM, a remote healthcare platform saw a 34% increase in engaged customers, leading to an overall conversion rate boost of 45%. Patients were ready to answer their calls, and successful resolutions were met thanks to branded calling.

Explore INFORM Branded Calling.

INFORM^® with Logo

Elevate your brand’s authenticity and clarity.

Scammers are everywhere, spoofing your numbers and making it harder to make connections with your customers. Even when customers know you are going to call, they are hesitant to answer unknown numbers, because any call could be someone else.

INFORM with Logo puts you in the driver seat and allows you to include logos in with your outbound INFORM calling programs, increasing the reach of your brand and the trust your customers have in you.

Key features:

• Your brand’s logo appears on customers’ phones, assuring them of call legitimacy
• Advanced call authentication ensures only legitimate branded calls reach customers, virtually eliminating brand spoofing and reducing fraud
• Advanced spoof protection

Explore INFORM with Logo.

AFFIRM™ Reputation Monitoring

Stay ahead of spam and scam tagging.

Businesses can go days to weeks without knowing their outbound calls are being mislabeled. Being tagged as scam or spam prevents businesses from completing successful calls to customers and prospects, requiring the business to invest countless dollars in repeated call attempts.

AFFIRM Reputation Monitoring equips businesses with display name analytics to know the health of their business phone numbers. It’s particularly beneficial for sales, support, and collections teams battling spam labeling.

Key features:

• Monitors your outbound numbers for spam or scam tags
• Alerts you to number mislabeling issues across carriers
• Helps you address mislabeling and maintain high contact rates

Use case: Pacific Debt Relief implemented AFFIRM to monitor their outbound calls, allowing them to take immediate corrective action when calls were tagged as spam or scam. They saw a 20-30% increase in daily business, translating to as much as $700,000 in additional monthly enrollments.

Explore AFFIRM Reputation Monitoring.

SENTRY® Call Blocking

Protect your brand and customers from spoofed calls.

When scammers spoof your outbound calling numbers, it puts your customers at risk for fraud and tarnishes your business reputation. SENTRY Call Blocking allows you to protect your customers by blocking spoofed calls using your business numbers so only your legitimate calls reach your customers.

SENTRY is particularly beneficial for enterprises that handle sensitive personal information and are obvious targets for impersonation. SENTRY is a vital tool for large call volume businesses such as financial services organizations, healthcare organizations, insurance providers, and CPaaS, UCaaS, and contact centers.

Key features:

• Real-time spoof detection and call blocking
• Available on all major U.S. carriers
• Can be applied programmatically for custom use cases
• Multiple secure integration methods
• Complimentary to INFORM Branded Calling (also can be sold as a standalone service)

Use case: An insurance provider used SENTRY to block illegal spoofing attempts, which constituted over 5% of their outbound calling traffic on more than half of their phone numbers.

Explore SENTRY Call Blocking.

PROTECT+ Risk Detection

Safeguard your business from inbound spam and scam calls.

First Orion’s multi-level risk detection solution, PROTECT+, analyzes inbound call traffic for real-time scam/spam detection and identifies the bad callers who threaten your business security and efficiency.

It works by collecting calling data for every inbound call via REST API. Then, this information is analyzed, and the call is evaluated for its level of risk for suspicious activity. The client will then receive an “advice-of-risk” level and category of call, if known.

Key features:

• Real-time inbound risk detection
• Continuous data updates
• Feedback on a call-by-call basis
• Access to invalid logic and call category
• Low latency
• Simple API integration

Explore Protect+ Risk Detection.

Why Choose First Orion?

First Orion is the leader in branded calling for a reason. We don’t just offer a product—we deliver a full branded communication platform. With solutions tailored for outbound, inbound, and compliance needs, it’s trusted by more than 100 Fortune 500 companies as well as top global enterprises to deliver measurable results.

With carrier-grade infrastructure, live monitoring, and top-tier support, First Orion stands out in:

• Reliability
• Scalability
• Brand presentation quality

No other provider matches the full stack: visibility + reputation + protection.

3 Easy Steps to Get Started

1. Register Your Numbers for Verification: The first step to implementing branded calling with INFORM through our Self-managed Portal is to register your business numbers. This process ensures that your numbers are verified and recognized as legitimate, which is crucial for building customer trust. Using the customer portal, you can quickly and easily register your numbers. Registration is always free—even if you choose not to brand your calls.
2. Sign Up for Branded Calling: Once your numbers are verified, you can sign up for branded calling through our portal. Choose the plan that best suits your needs and complete the sign-up process. Detailed pricing information is available at the time of signup, allowing you to make an informed decision.
3. Start Branding Your Calls: With your numbers verified and your plan selected, you can start branding your calls. The easy-to-use customer portal allows you to create and manage your calling programs efficiently. Begin making calls that your customers will recognize and trust, enhancing your engagement and conversion rates.

Ready to transform your customer communication? Contact First Orion today to learn more about our branded calling solutions.