By Kevin McKenna First Orion Chief Sales and Client Officer I speak with business leaders every day, and they can agree on one thing: it’s harder than ever to get customers to pick up the phone. With over 50 billion robocalls1 in 2024, consumers are...
Business owners: If your customers don’t recognize your number, they likely won’t answer. It’s frustrating and costs your business valuable connections. The solution? INFORM® Branded Calling from First Orion. It’s a smarter, more transparent way for brands of...
If your business depends on outbound calls to connect with customers, the last thing you want is for those calls to be labeled as “Scam Likely” or “Spam Risk.” Unfortunately, that’s a growing reality, especially as the Federal Communications Commission (FCC) increases...
By Nesia Dotson First Orion Associate Director of Product Marketing Protecting an established brand is a never-ending task. To many, the brand is simply the name and logo they see. However, a business’s brand is also the reputation and trust built over time through...
By Scott Hambuchen First Orion CEO The phone call has always been one of the most powerful tools in business. It’s direct, personal, and immediate. But today, too many calls go unanswered. Why? Because they show up as “unknown.” Customers hesitate, second-guess, or...
Reaching customers by phone is more challenging than ever for businesses. Between mislabeling, spoofing, and aggressive spam filtering, many legitimate organizations struggle to get their calls answered. A large percentage of consumers now ignore unknown numbers...