Two things are certain January – April every year: taxes are due, and your customers are being bombarded with fake IRS scam calls1. While we often talk about the victims who lose money to these frauds, there is another victim: the business owner. When hundreds of...
Case Study Cruise Line Sees Increase in Rebooking Trips with Branded Calling A cruise line struggled to rebook previous passengers because its outbound calls were indistinguishable from the daily deluge of robocalls. Without brand identification, even loyal travelers...
The telecommunications industry has reached a definitive tipping point. We have moved past the era of educating businesses on the benefits of branded calling and have entered one where branded calling is a consumer’s expectation. This shift is driven by a stark...
To protect subscribers, phone carriers employ Analytics Engines (AEs), complex AI models that assign a “reputation score” to every single phone number on the network. When a business call is placed, these engines evaluate it in milliseconds based on...
Outbound phone numbers are critical brand assets for businesses. However, these assets are frequently exploited by criminal entities through caller ID spoofing. Spoofing occurs when unauthorized callers manipulate network metadata to impersonate a legitimate...