Taking Control of Your Caller Identity – No IT Required

By BK Smith
Head of Self Service Solutions

Let me ask you something: When your business calls a customer, do they answer? 

In today’s hyperconnected world, how your business number(s) show up on the recipient’s phone can mean the difference between making a sale or missing out entirely. And let’s face it, spam and scam calls have made people extremely cautious. According to the FTC, U.S. consumers lost nearly $10 billion¹ to fraud in 2023 alone. 

As someone who works with businesses of all sizes daily, I know how painful it is when your calls go unanswered. Every missed connection is a missed opportunity. But the good news? You can fix that, and it doesn’t take an IT department. 

Branded Calling Isn’t Just for the Big Guys 

For a long time, showing your business’s name and reason for calling on a customer’s phone was something only big enterprises could do. You needed developers, telecom experts, and enough budget to make your accountant sweat. 

But you? You’re running a small business. You don’t have time to deal with red tape. You want to make sure your calls look legit and get answered. 

And that’s exactly why First Orion built a different kind of solution. 

Why We Chose to Focus on Small Businesses 

At First Orion, we saw a huge gap that we knew was a huge opportunity. Small businesses are the backbone of the economy. You create jobs, fuel innovation, and form the fabric of every community. Yet when it came to communication tools like branded calling, your business didn’t really have an option. 

We knew that had to change. Just because you’re not a Fortune 500 company doesn’t mean your calls are less important. In fact, they’re often more personal, more urgent, and more impactful to your bottom line. We wanted to level the playing field by giving you the same trust-building technology without complexity or cost. Because we believe small businesses deserve big-time credibility, too. 

First Orion’s Self-Service Branded Calling 

We took what we invented for Fortune 500 companies and made it accessible to any business, regardless of size. Our self-service branded calling solution lets you get up and running in less than five minutes. 

Seriously—it’s like setting up an email account: 

1. Choose a plan
   
2. Register your business & pay
3. Create display name (caller ID) 
4. Start calling with your brand front and center 

Why This Matters 

Think about the last time you got a call from a number you didn’t recognize. Did you answer it? Probably not. Now, imagine your customer sees your business’s name and exactly why you’re calling. That’s powerful. 

According to 2024 First Orion data, when brands use INFORM^® Branded Calling to display their business name, answer rates improve by up to 50% compared to unbranded calls. 

Those kinds of gains aren’t just nice to have. They’re transformative. This means fewer voicemails, meaningful conversations, and better results, especially when every customer interaction counts. 

And because it’s self-service, you can move fast. Launch your program for your seasonal promo or flash sale right from your dashboard! No waiting, no IT tickets. 

No Tech Team? No Problem. 

I hear this concern a lot: “I’m not tech-savvy. Will I be able to set this up?” 

Yes, you will. First Orion designed every step of our self-service platform for people like you. You’re busy, hands-on business owners who need results, not complications. 

You can choose which numbers to brand, set your display name and call reason, and easily track real-time performance metrics.  

And if you ever want to update your information? It’s just a few clicks. No technical team required. 

Real Businesses, Real Results 

Let me give you a few quick examples of how small businesses are already using INFORM Branded Calling: 

• Home Services: Contractors and HVAC pros use it to confirm appointments and dispatch teams. 
• Healthcare: Local clinics reduce no-shows by reminding patients who’s calling and why. 
• Insurance: Independent agents build trust on sales calls and claim follow-ups. 

These aren’t giant call centers. They’re small teams with big goals. And INFORM Branded Calling helps them deliver a more professional, trustworthy experience. 

Affordable, Flexible, and Built for You 

We know price matters. That’s why we made sure our plans are straightforward and budget-friendly. There are no hidden fees or surprise add-ons. View our plans and pricing. 

Whether you’re making a few dozen calls a week or a few thousand, we’ve got you covered. 

Sources: 

1. FTC report (2024)