Is Branded Calling Worth it? First Orion Responds to Top 4 Concerns

When considering Branded Calling, businesses often have concerns: “Our current answer rates are good enough” “It’s too complicated to implement.” “Customers really care about caller ID name.” Let’s dive into how INFORM^® Branded Calling  addresses these common concerns, from boosting ROI to simplifying deployment, so you can make a facts-based decision for your business. 

Concern: Branded Calling sounds great, but we’re already getting decent answer rates. 

Answer: Even if your current rates are “okay,” INFORM helps you unlock missed opportunities. Branded calls stand out in a sea of unknown numbers, leading to better connections, conversions, and measurable ROI. INFORM also includes access to First Orion’s analytics, helping you measure ROI in a variety of ways. 

Read how a large furniture retail chain improved connections with INFORM. 

Concern: We don’t have the resources to implement something complex. 

Answer: INFORM Branded Calling is simple to deploy with no integration needed. The easy-to-use customer portal lets you manage numbers quickly, and multiple admins can share the workload to minimize time and effort. 

Concern: Consumers ignore calls anyway, even if they’re branded.  

Answer: With INFORM Branded Calling, you control how your business is displayed, showing your name and the reason for the call in up to 32 characters. This transparency builds customer trust which will motivate your customer to answer and engagement in your call. 

Concern: We’re already using caller ID name (CNAM) or another caller ID service. What’s the difference?  

Answer: CNAM relies on outdated landline systems, an inconsistent database of call data and is not customizable, limiting you to 15 characters of your business name. INFORM ensures an accurate display of your brand, the ability to customize your vanity or DBA name, and provides analytics, including engagement rates, answer and decline trends, talk durations, and call program performance. These insights help you monitor branding impact, optimize outreach efforts, and protect your brand reputation through outbound campaigns. 

Don’t let unanswered questions hold you back from better customer connections. See for yourself how INFORM Branded Calling tackles common concerns and delivers measurable results.