Why Your Business Needs SENTRY Call Blocking

As a business owner, you spend resources building trust, cultivating a positive brand reputation, and ensuring every customer interaction is secure. Yet, there is a hidden threat that operates entirely outside of your firewall: call spoofing. 

This isn’t just about robocalls; it’s about criminal entities intentionally hijacking your company’s own outbound phone numbers to run fraud and scam campaigns. This malicious act can destroy consumer confidence and expose your organization to regulatory liability. 

If you are currently looking for a comprehensive solution that guarantees your numbers are only used for legitimate business and blocks any fraudulent, spoofed calls, then you need First Orion’s SENTRY® Call Blocking. 

The Crisis of Stolen Identity: Why Your Brand’s Number is a Liability 

In the modern communication landscape, a phone number is a core brand asset, as critical as your logo or website. When that asset is stolen through spoofing, the damage can be substantial.  

The most significant risks to your business from call spoofing include: 

1. Brand Erosion: When customers associate your number with fraud, they stop answering your calls, regardless of their legitimacy. A trustworthy reputation is vital, especially when consumers lose money every year due to attacks. According to the FTC, U.S. consumers reported losing more than $10 billion to fraud in 2023.¹ 
2. Regulatory Liability: The FCC and other regulatory bodies are cracking down on voice fraud.² If your numbers are implicated in a widespread scam, even if you are the victim, your business faces potential investigations, fines, and reputational backlash. 
3. Revenue Loss: Every spoofed call that results in a negative label on your number means fewer answers for legitimate calls such as delivery notifications, payment reminders, and renewal alerts. Your contact rates plummet, and so does your revenue. 

It’s clear that relying solely on reactive measures, like appealing spam tags after the damage is done, is no longer a viable strategy. Protection must be proactive, real-time, and absolute. 

SENTRY Call Blocking: Proactive Defense, Not Reactive Damage Control 

SENTRY Call Blocking represents a new era of outbound protection because it shifts the defensive line from a reactive measure (remediating a bad label) to a defensive measure. 

Unlike traditional solutions that analyze calls after they’ve reached a consumer or have been flagged as spam, SENTRY works within the network to identify and block fraudulent calls using your owned numbers before they ever reach consumers. 

How SENTRY Provides Absolute Control: 

• Real-Time Blocking: SENTRY operates on a constant, real-time basis. Using First Orion’s proprietary intelligence and network monitoring, the system instantly flags and drops any attempt to use your registered numbers fraudulently. The fraudulent call is killed before it even has a chance to ruin your brand’s reputation with a customer. 

• Total Outbound Control: SENTRY ensures that only calls originating from your verified, authorized calling infrastructure are allowed to proceed. Any external attempt to spoof your number is immediately flagged as fraudulent and prevented from completing. 

• Uncompromised Brand Reputation: Your brand reputation is your most valuable non-tangible asset. SENTRY acts as a shield, ensuring that scam attempts are never associated with your company. 

For the business owner, this translates to one powerful guarantee: If a call is using your number, it’s guaranteed to be a call from you. 

Moving Beyond the Band-Aid: The True Definition of Trust 

In an age where a customer’s trust in the phone call is at an all-time low, businesses can no longer afford to be reactive. The true definition of trust in the voice channel is not about fixing a mistake after it happens; it’s about proving you have robust, proactive systems in place that make the mistake impossible. 

SENTRY Call Blocking is your non-negotiable insurance policy. It protects your brand, secures your numbers, and guarantees that your legitimate outreach can finally break through the digital noise. Don’t wait until your number is hijacked. Secure your brand’s identity today. 

Learn more about SENTRY.  

Sources:  

1. FTC data 
2. FCC Robocall Response Team