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Case Study

Branded Calling Increased University’s Enrollment and Retention

A higher educational institution hit a frustrating wall: despite responding to web form requests via outbound calls, their outreach was failing. They were making thousands of outbound calls, but the majority were ignored, sent to voicemail, or blocked.

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Product

INFORM

Industry

Education

Use Case

Student Retention

Country

United States

25%
Engagement Rate

More customers picked up the first time when they recognized the branding

Problem

Unanswered Calls Stalled Student Outreach

A higher education institution hit a frustrating wall: despite responding to web form requests via outbound calls, their outreach was failing. They were making thousands of outbound calls, but the majority were ignored, sent to voicemail, or blocked. The university needed a way to ensure that when they called, the students knew it was the specific opportunity they had requested.

Solution

INFORM Saved the Day

Using First Orion’s INFORM® Branded Calling solution, more students answered phone calls about admissions, advising, and enrollment, increasing university enrollment and retention. They experienced increases in calls answered with a duration of a minute or longer, calls ending in a successful resolution, and answer rate without hang ups.

Results

Engagement Rates Increased 25%

By transforming unidentified calls into a trusted, branded experience, this educational institution saw a massive surge in student connectivity across every key metric. The implementation of First Orion’s Branded Calling drove a 16% increase in answer rates and a 18% jump in talk time, ensuring critical conversations actually happened. Most importantly, these deeper connections paid off, resulting in a 25% boost in engagement and a 19% increase in total conversions.

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INFORM Can Benefit Your Business

Discover how INFORM improves your customer experience and restore trust in the phone call.
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