Branded Calling FAQs

Business owners: If your customers don’t recognize your number, they likely won’t answer. It’s frustrating and costs your business valuable connections. The solution? INFORM® Branded Calling from First Orion. It’s a smarter, more transparent way for brands of all sizes to show who they are and why they’re calling right on the customer’s mobile display screen, which helps improve caller ID reputation and boost customer confidence. 

Want to learn more? Keep reading for answers to commonly asked questions about Branded Calling. 

What is Branded Calling?

Think of Branded Calling as a branded caller ID, but smarter. With First Orion’s INFORM® Branded Calling, your business’s name, department, and the reason you’re calling shows up on a customer’s mobile screen. Instead of seeing “Unknown Caller,” they know who you are and why you’re calling. That simple change builds trust, improves answer rates, and makes your calls more personal. 

Who can use Branded Calling?

Branded calling can benefit small to medium-sized businesses to enterprises that make outbound calls. This includes retailers, banks, car companies, call centers, and concierge services. If your business contacts customers, we help ensure those calls are answered while strengthening your brand reputation. 

How many devices does First Orion cover?

There are nearly 400 million phones in the U.S., including both iPhones and Androids. INFORM Branded Calling reaches customers on any connected in the U.S. and Canada. Our branded calling solutions work across every major U.S. carrier, including T-Mobile, Verizon, and AT&T. 

Is Branded Calling easy to activate?

Yes! With INFORM® Branded Calling, there’s no complicated integration or special software needed. Since it’s carrier-based, your branded calls reach iPhone and Android users in the U.S. and Canada across all major U.S. networks. Need something more custom? We also offer an API for businesses that want to automate. 

What’s the difference between INFORM Branded Calling and caller ID?

Traditional caller ID (CNAM) is outdated and inconsistent. It relies on a patchwork of databases, and often customers don’t even see it. INFORM enables you to control how your business shows up with caller ID. You can even customize calls by department, such as sales, service, or delivery. 

How do I register my business number?

It’s easier than you think. Start by registering your number through the First Orion customer portal. Our free business number registration makes it simple! We guide you through the process to ensure your business is verified and your calls are not mislabeled. Register your number(s). 

What networks does First Orion serve?

All the big ones: T-Mobile, Verizon, AT&T, and more. With First Orion, you don’t have to worry about how your calls appear across different carriers. We’ve got it covered for both U.S. and Canadian subscribers. 

Get Started Today

If you’re ready to stop being an “Unknown Caller” and start building your brand’s trust with every call, First Orion can help. Our Branded Calling solutions — including INFORM Branded Calling and access to our free caller registry — make it easy to connect with your customers in a way that feels clear, professional, and reliable. Don’t let another call be mislabeled or call go unanswered.  

Get started with branded calling today.