Outbound calls have a trust problem.
With spam and fraud rampant, people don’t answer unknown numbers anymore, and that’s a serious challenge for businesses trying to make real connections with customers.
Enter First Orion's INFORM® Branded Calling: a better, smarter way to show your identity before the call even connects. With your company name, logo, and call reason visible, your chances of reaching customers go up dramatically.
In this guide, we break down First Orion’s top five branded calling solutions, highlighting how they help boost answer rates, build trust, and protect your brand.
INFORM Branded Calling
Make your calls recognizable and trustworthy.
INFORM is our straightforward yet powerful branded calling solution that supports all major U.S. carriers. It allows you to identify your outbound calls with a 32-character customizable screen, giving customers confidence before they pick up.
Key features:
- Personalized, 32-character display including business name
- Reaches all major U.S. carriers and over 21.5 million Canadian subscribers
- Display shown in call log
- Programmatic scheduling enables use across different departments and use cases
Use case: With INFORM, a remote healthcare platform saw a 34% increase in engaged customers, leading to an overall conversion rate boost of 45%. Patients were ready to answer their calls, and successful resolutions were met thanks to branded calling.
Explore INFORM Branded Calling.
INFORM with Logo
Elevate your brand’s authenticity and clarity.
Scammers are everywhere, spoofing your numbers and making it harder to make connections with your customers. Even when customers know you are going to call, they are hesitant to answer unknown numbers, because any call could be someone else.
INFORM with Logo puts you in the driver seat and allows you to include logos in with your outbound INFORM calling programs, increasing the reach of your brand and the trust your customers have in you.
Key features:
- Your brand’s logo appears on customers’ phones, assuring them of call legitimacy
- Advanced call authentication ensures only legitimate branded calls reach customers, virtually eliminating brand spoofing and reducing fraud
- Advanced spoof protection
AFFIRM Reputation Monitoring
Stay ahead of spam and scam tagging.
Businesses can go days to weeks without knowing their outbound calls are being mislabeled. Being tagged as scam or spam prevents businesses from completing successful calls to customers and prospects, requiring the business to invest countless dollars in repeated call attempts.
AFFIRM® Reputation Monitoring equips businesses with display name analytics to know the health of their business phone numbers. It’s particularly beneficial for sales, support, and collections teams battling spam labeling.
Key features:
- Monitors your outbound numbers for spam or scam tags
- Alerts you to number mislabeling issues across carriers
- Helps you address mislabeling and maintain high contact rates
Use case: Pacific Debt Relief implemented AFFIRM to monitor their outbound calls, allowing them to take immediate corrective action when calls were tagged as spam or scam. They saw a 20-30% increase in daily business, translating to as much as $700,000 in additional monthly enrollments.
Explore AFFIRM Reputation Monitoring.
SENTRY Call Blocking
Protect your brand and customers from spoofed calls.
When scammers spoof your outbound calling numbers, it puts your customers at risk for fraud and tarnishes your business reputation. SENTRY ® Call Blocking allows you to protect your customers by blocking spoofed calls using your business numbers so only your legitimate calls reach your customers.
SENTRY is particularly beneficial for enterprises that handle sensitive personal information and are obvious targets for impersonation. SENTRY is a vital tool for large call volume businesses such as financial services organizations, healthcare organizations, insurance providers, and CPaaS, UCaaS, and contact centers.
Key features:
- Real-time spoof detection and call blocking
- Available on all major U.S. carriers
- Can be applied programmatically for custom use cases
- Multiple secure integration methods
- Complimentary to INFORM Branded Calling (also can be sold as a standalone service)
Use case: An insurance provider used SENTRY to block illegal spoofing attempts, which constituted over 5% of their outbound calling traffic on more than half of their phone numbers.
PROTECT+ Risk Detection
Safeguard your business from inbound spam and scam calls.
First Orion’s multi-level risk detection solution, PROTECT+, analyzes inbound call traffic for real-time scam/spam detection and identifies the bad callers who threaten your business security and efficiency.
It works by collecting calling data for every inbound call via REST API. Then, this information is analyzed, and the call is evaluated for its level of risk for suspicious activity. The client will then receive an “advice-of-risk” level and category of call, if known.
Key features:
- Real-time inbound risk detection
- Continuous data updates
- Feedback on a call-by-call basis
- Access to invalid logic and call category
- Low latency
- Simple API integration
Explore PROTECT+ Risk Detection.
Why Choose First Orion?
First Orion is the leader in branded calling for a reason. We don’t just offer a product—we deliver a full Branded Communications platform. With solutions tailored for outbound, inbound, and compliance needs, it’s trusted by more than 100 Fortune 500 companies as well as top global enterprises to deliver measurable results.
With carrier-grade infrastructure, live monitoring, and top-tier support, First Orion stands out in:
- Reliability
- Scalability
- Brand presentation quality
No other provider matches the full stack: visibility + reputation + protection.
3 Easy Steps to Get Started
- Register Your Numbers for Verification: The first step to implementing branded calling with INFORM through our Self-managed Portal is to register your business numbers. This process ensures that your numbers are verified and recognized as legitimate, which is crucial for building customer trust. Using the customer portal, you can quickly and easily register your numbers. Registration is always free—even if you choose not to brand your calls.
- Sign Up for Branded Calling: Once your numbers are verified, you can sign up for branded calling through our portal. Choose the plan that best suits your needs and complete the sign-up process. Detailed pricing information is available at the time of signup, allowing you to make an informed decision.
- Start Branding Your Calls: With your numbers verified and your plan selected, you can start branding your calls. The easy-to-use customer portal allows you to create and manage your calling programs efficiently. Begin making calls that your customers will recognize and trust, enhancing your engagement and conversion rates.
Ready to transform your customer communication? Contact First Orion today to learn more about our branded calling solutions.
Related Resources
Building Brand Reputation: CNAM vs. INFORM
Learn the difference between CNAM (Caller ID Name) and First Orion's INFORM Branded Calling, why INFORM is superior, and how to get started with INFORM.
Case Study: A high-risk insurer boosted engagement rate 68% with INFORM Branded Calling
By deploying INFORM® Branded Calling, the insurer replaced their anonymous caller ID with their verified brand name and call reason.
Guide: Going Beyond Voice with ENRICH Branded Messaging
First Orion’s ENRICH™ Branded Messaging leverages rich communication services (RCS) to transform the native text app into a secure, interactive, and visually branded storefront. By providing verified sender identities and rich media capabilities, ENRICH delivers a brand experience. With engagement rates up to seven times higher than SMS, ENRICH is the essential upgrade for businesses looking to foster trust and drive measurable results.
First Orion in the News
First Orion Partners with Vodafone to Launch Branded Calling in the UK - First Orion has partnered with Vodafone to launch network-based INFORM Branded Calling for enterprises across the United Kingdom, helping businesses present verified caller identities to combat scam calls and improve answer rates.
Christine Hegg of First Orion Named to 2026 CRN Women of the Channel - First Orion's Christine Hegg, Senior Partnership Manager, has been named to CRN's 2026 Women of the Channel list, recognizing her leadership in expanding First Orion's channel ecosystem and driving partner-led growth.
First Orion Introduces SIP Redirect Call Authentication Integration - First Orion introduced a new patented SIP redirect-based, end-to-end call authentication integration method, enabling enterprises to more easily and securely authenticate outbound calls while delivering trusted calls at scale.
