INFORM® Branded Calling

Your business name on every call

Build trust with your customers before the first “Hello” and stop getting sent to voicemail.

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Branded Calling with INFORM®

Transform your outbound calls with INFORM® Branded Calling. Display your business name and build instant trust with every call.

  • Improve answer rates

  • Boost engagement

  • Improve calling reputation

Get Started with INFORM

The benefits speak for themselves

Increase Your ROI

More calls answered means more return on your investment.

Future-Proof Your Calls

As tech changes, we’ll keep you at the forefront of innovation.

Build Customer Loyalty

Give customers more transparency in every interaction.

Enhance Reputation

Your brand on every call reinforces your credibility with every ring.

Find Branded Calling That
fits your Business

INFORM®

Your business name on every outbound call. Earn trust instantly. Enhance your brand reputation.

Call Authentication

A security feature that adds an extra level of protection against spoofing, ensuring only authenticated outbound calls display your INFORM branding.

Requires Integration

INFORM® with Logo

Your business name, logo and call reason delivered with the added security of Call Authentication.

Requires Integration
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Find Out Why We’re the #1 Branded Calling SOLUTION on the Market

We are the leader in branded calling for a reason. We provide everything businesses need to deliver seamless, secure branded calling at scale across every network and device.

1st
to hit the market
100+
registered patents
7B+
calls to date
One
unified platform

What Is INFORM® Branded Calling?

FREE Business Registration is the first step to Better call labels

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Find Branded Calling That Fits your Business

Whatever your goals, First Orion’s branded communications are built for you.

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Get In-Depth Info on INFORM®

See how branded calling increases answer rates and drives better business outcomes — key stats and features at a glance.
Download INFORM Data Sheet
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Get In-Depth Info on INFORM® Analytics

Track call performance, measure answer rates, and gain actionable insights to optimize your outbound calling strategy.
Download Analytics Data Sheet
INFORM with Logo data sheet thumbnail showing smartphones displaying branded caller ID with company logo

Get In-Depth Info on INFORM® with Logo

Display your brand’s logo on the call screen to boost recognition, trust, and answer rates across all major carriers.
Download Logo Data Sheet

Frequently Asked Questions

Does SENTRY replace STIR/SHAKEN?

No. It adds enterprise-level authentication on top of it.

How long does integration take?

Typically days using our REST API or SIP configuration.

Do customers need an app?

No. Protection happens inside the carrier network.

Can SENTRY and INFORM work together to protect and brand my calls?

SENTRY and INFORM are designed to complement each other. SENTRY ensures that only your legitimate outbound calls are delivered by blocking any spoofed calls made on your business numbers. INFORM then brands those authenticated calls with your business name, logo, and call reason so your customers know exactly who's calling and why. Together, they create a complete trust loop: fraudulent calls never reach your customers, and every real call arrives with your brand front and center. You can also choose which calling programs receive INFORM branding, SENTRY protection, or both — giving you full control over how each line of business is handled.

How does SENTRY block fraudulent calls made using my business phone number?

SENTRY integrates with your existing phone system through a simple API or SIP integration. When you initiate an outbound call, your system sends the caller and recipient details to First Orion. First Orion generates a unique authentication key with a time limit for that specific call and sends it to the mobile carrier. When the call hits the carrier network, the carrier checks for a matching valid key. If it matches, the call goes through normally. If there's no key — meaning someone else is trying to use your number — the call is blocked and never reaches the recipient. The entire process happens in real time with no impact on your legitimate call flow.

What is SENTRY and how does it protect my business from spoofed calls?

SENTRY is First Orion's call blocking solution that prevents scammers from using your business phone numbers to make fraudulent calls. When bad actors spoof your number, your customers receive calls that appear to come from your business — damaging trust and putting your brand reputation at risk. SENTRY stops this by authenticating every outbound call through a unique key system. Before your call is placed, First Orion generates a time-limited key and shares it with the carrier network. When the call reaches the carrier, it checks for that key — legitimate calls are delivered, and anything without a valid key is blocked before it ever reaches your customer. SENTRY works across all major U.S. carriers and is especially critical for industries frequently targeted by impersonation fraud, including financial services, healthcare, and insurance.

How are AFFIRM's validation calls made?
The business is provided the option to either conduct their validation calls allowing them to control the frequency they can verify their business calls' labels or to allow First Orion to automate the validation calls on their behalf. Both options provide the same monitoring insights. When validating calls yourself, you place test calls using your own outbound methods. With automated validation, First Orion places validation calls.
How does AFFIRM detect spam or scam labeling?

AFFIRM uses validation calls to observe how business calls are displayed on mobile devices and surfaces those insights in the Customer Portal.

What does AFFIRM Reputation Monitoring do?

AFFIRM provides visibility into how your outbound business calls are labeled across mobile networks, helping identify when calls are mislabeled.

What reporting is available with ENRICH?

ENRICH Branded Messaging provides key metrics, such as the quantity of messages sent to RCS-capable devices, delivered messages, opened messages and response rates, to support businesses in optimizing their messaging campaigns.

Can I use ENRICH for two-way conversations with customers?

ENRICH provisions two-way conversational application-to-person (A2P) messaging through the RCS channel. This allows the business to send branded messages via First Orion's API and receive customer replies via First Orion's webhook.

What devices or carriers support RCS and ENRICH?
ENRICH reaches all Android and iOS devices (version 18.1 and above) across all major US carriers.
How is ENRICH different from traditional SMS or MMS?

ENRICH leverages Rich Communications Services (RCS). While both RCS and SMS are delivered in the recipient's native messaging application, SMS is limited to 160 characters of text and relies on MMS capabilities to support picture and video. ENRICH delivers rich, interactive experiences typically reserved for third-party messaging applications and enables rich media content like high-resolution images, media attachments, and carousels.

How can call centers improve the customer hold experience?
Instead of frustrating hold music with no estimated wait time, implement callback queues. This lets customers request a return call rather than waiting on hold, reducing frustration and abandonment rates while improving overall customer satisfaction with your contact center.
What resources do First Orion partners access in the Partner Portal?
The Partner Portal provides: content and messaging guides, creative assets and marketing materials, performance tracking tools, onboarding resources, and the ability to submit your own materials for approval. These tools help partners effectively promote and implement First Orion solutions.
What does 'Content' mean in First Orion's platform?

In First Orion's platform, Content refers to the branding elements you configure for your calls - specifically your Display Names (the text shown to recipients) and Images (logos displayed on supported devices). This content appears when you make branded calls through INFORM.

What pricing options exist for high-volume callers (50,000+ calls/month)?

For businesses making over 50,000 calls monthly, submit a contact form to speak with an industry expert. First Orion offers custom enterprise pricing with volume discounts and tailored solutions for high-volume calling operations.

How do I determine which First Orion partner program is right for my business?

Submit an inquiry form with basic details about your business and goals. First Orion's team will review your information and recommend the best-fit partnership program, whether that's referral, advertising, technology integration, or BPO partnership.

How can businesses balance automation with personal customer service?
Scale automation while maintaining human connection by: automating routine tasks (appointment confirmations, payment reminders) while preserving agents for complex conversations, using intelligent routing to match customers with appropriate representatives, implementing branded calling so customers recognize human outreach, and tracking customer satisfaction alongside operational efficiency.
What roles do First Orion partners play in sales and support?
Partner responsibilities vary by type: Referral and Advertising Partners focus on outreach and lead generation while First Orion handles sales and support. BPO and Technology Partners may work more directly with customers depending on their partnership model and technical integration level.
Can First Orion integrate with my existing technology platform?
Yes. Integration documentation is available at developers.firstorion.com. First Orion supports both independent implementation (you build using our APIs) and collaborative models where our team assists with integration. Technology Partners can embed branded calling directly into their platforms.
Does branded calling work on all major U.S. mobile carriers?

Yes. First Orion delivers branded calls across all major U.S. carriers including T-Mobile, AT&T, Boost Mobile, and Verizon. Branding your caller ID ensures a consistent brand presentation across the mobile ecosystem.

What is the difference between scam calls and spam calls?

Scam calls are fraudulent — callers misrepresent themselves to steal personal information or money. Spam calls may come from legitimate businesses but use poor calling practices (excessive frequency, bad timing) that annoy recipients. Both can be tagged by carriers, allowing recipients to decide whether to answer.

Can international businesses purchase First Orion prepaid plans?

Prepaid plans are not available for international businesses. Prepaid plans only cover US coverage.

What payment methods does First Orion accept?
First Orion accepts ACH bank transfers and credit/debit cards for subscription payments.
Does First Orion require annual contracts or offer month-to-month billing?
Standard plans are month-to-month with no long-term commitment required. Annual contracts are available through the sales team and may qualify for volume discounts. Choose the billing structure that best fits your business needs.
What occurs after submitting my business number registration?
After submitting your business name, contact information, and phone numbers, First Orion reviews your application and confirms registration. Once approved, your numbers are registered across carrier networks for proper identification.
What is business phone number trustworthiness?
Business number trustworthiness is your phone number's reputation score across telecom networks. It reflects whether carriers and recipients recognize your number as legitimate. High trustworthiness means your calls display properly and reach customers; low trustworthiness results in spam labels, blocked calls, and reduced answer rates.
How do I fix an incorrect label on my business phone number?
Complete Business Number Registration in First Orion's Customer Portal to influence how your calls display. During registration, opt-in to share your business information with AT&T and T-Mobile. Combine registration with calling best practices (proper timing, consent, frequency) to improve your number's label.
What happens if my business phone number has a poor reputation?
An untrustworthy business number leads to: decreased answer rates as calls get marked as spam, damaged customer trust and brand reputation, missed revenue opportunities from unanswered outreach, and potential blocking by carrier networks. Proactive reputation management is essential to avoid these outcomes.
How do carriers determine the label or tag displayed for my phone number?

Spam/scam tags are assigned by carrier analytics systems that evaluate calling patterns, complaint data, and behavioral signals in real-time to identify potentially risky calls.

What steps maintain my business phone number's trustworthiness?
Maintain number trustworthiness by: 1) Completing free registration in First Orion's Customer Portal, 2) Following calling best practices including proper consent and reasonable call frequency, and 3) Using AFFIRM monitoring tools to track and manage your number's reputation across carrier networks.
How do I prevent my business phone number from being flagged as spam?
To prevent spam flagging: 1) Register and verify your number through First Orion's Customer Portal, 2) Follow calling best practices (appropriate call times, proper consent, reasonable frequency), and 3) Use AFFIRM monitoring to track your number's reputation and address issues proactively.
Is there an API for registering business numbers in bulk?
Yes. The Business Number Registration API enables businesses and BPOs to automate high-volume number registrations programmatically, eliminating the need to submit numbers individually through the Customer Portal.
Is there a cost to register my business phone numbers?
No. Business number registration is completely free. After verifying your legitimate ownership of the numbers, First Orion ensures they're properly registered across major carrier networks at no charge.
How quickly is business number registration confirmed?
Through automated verification processes, most businesses receive registration confirmation within minutes of submitting their information.
What is the process to register my business phone number?

Register through First Orion's Customer Portal. The process verifies your business and ensures proper number labeling across T-Mobile and AT&T. Both U.S. and Canadian numbers are supported.

Why should I register my business phone number with First Orion?

Registering with First Orion enables you to influence how your calls are labeled by carriers. The information you provide during the registration process helps carriers to determine a proper label for your outbound calls.

What is business number registration and why does it matter?

Business number registration ensures your phone numbers are accurately recorded and recognized by telecom networks as legitimate. When paired with good calling practices, it can mitigate spam tagging, maintains caller trust, and ensures your calls reach customers instead of being blocked or ignored.

What are the benefits of using ENGAGE for branded calling?

ENGAGE solves the unknown caller problem for businesses branding outside of the US by enabling branding on iOS and Android devices internationally — 87% of people ignore calls from unknown numbers. With ENGAGE, your business name, logo, and call reason display on customer phones through your mobile app's SDK. This increases answer rates, improves customer satisfaction, and boosts conversion rates by building immediate trust.

Which businesses can use First Orion's ENGAGE solution?

ENGAGE works for any business branding outside of the US with a customer-facing mobile app. It's ideal for retailers, financial institutions, healthcare providers, delivery services, and contact centers. If you make outbound calls internationally and have a mobile app, ENGAGE can display your logo, business name, and call reason directly within your app interface.

How does INFORM Branded Calling compare to traditional caller ID (CNAM)?
Traditional CNAM caller ID is outdated, inconsistent across carriers, and often invisible to recipients. INFORM lets you control exactly how your business appears on caller ID displays. You can customize by department (sales, service, delivery) and ensure consistent branding across all major carrier networks.
What First Orion tools help maintain business number reputation?
First Orion offers INFORM for Branded Communications (ensuring your calls display correctly) and AFFIRM for reputation monitoring (tracking how carriers view your numbers). Together, these tools help maintain trustworthiness by controlling call appearance and alerting you to reputation issues.
Which carrier networks does First Orion support?

First Orion supports all major U.S. carriers including T-Mobile, Verizon, Boost Mobile, and AT&T, plus Rogers Communications and Bell Canada. Your branded calls display consistently regardless of which carrier your customers use, ensuring complete market coverage.

What are best practices for business caller ID presentation?
Present your business professionally on outbound calls by: displaying your business name consistently across all calls, using recognizable local or toll-free numbers, providing clear call reasons through branded calling, training agents on professional phone etiquette, and ensuring caller ID accurately represents your brand identity.
How can businesses improve customer answer rates for outbound calls?

Branded calling solves the problem of unanswered calls. When customers see an unknown number, they often ignore it — even after multiple attempts. Branded calling displays your business name and call reason, dramatically increasing the likelihood customers will answer.

Does First Orion offer call analytics and reporting?
Yes. First Orion provides comprehensive call analytics for INFORM clients. Analytics include answer rates, call duration, engagement metrics, and performance insights that help you measure and optimize your calling programs.
Can I display my company logo on branded calls?

Yes. INFORM with Logo enables businesses to display their logo with their branded text display. This enhanced branding solution requires API or SIP integration with your calling platform. Contact First Orion sales to discuss logo branding options for your specific setup.

How many mobile devices can receive First Orion branded calls?

First Orion reaches nearly 400 million phones in the U.S., covering both iPhones and Android devices. INFORM Branded Calling works across all major U.S. carriers (T-Mobile, Verizon, Boost Mobile, AT&T) and reaches subscribers in both the U.S and Canada.

How do businesses stay compliant with outbound calling regulations?
Maintain calling compliance by: adhering to TCPA and state-specific regulations, keeping documented consent records, scrubbing against Do Not Call lists, using truthful caller ID (required by law), and implementing STIR/SHAKEN call authentication. Consider working with compliant branded calling providers who build these requirements into their platforms.
What strategies improve answer rates for business outbound calls?

Boost answer rates with these proven strategies: Register business numbers to mitigate spam flags, use branded calling to display your company name, call during appropriate business hours, maintain consistent caller ID across all campaigns, and actively monitor number reputation using AFFIRM analytics.

What businesses are eligible to use INFORM branded calling?
Any business making outbound calls can use INFORM. It's especially effective for customer support and contact centers, financial services and collections, appointment-based services (healthcare, automotive), and retail and logistics operations. INFORM works in the U.S., Canada, UK, and Germany.
What is the $25 one-time business certification fee for?
The one-time $25 fee covers Business Certification - First Orion's verification process ensuring legitimate businesses use the platform ethically. Certification validates your TIN/EIN, legal business name, and checks for notable litigation. This non-refundable fee protects the ecosystem from misuse and maintains trust in branded calling.
What is included in an INFORM pricing plan?

An INFORM Pricing Plan is a subscription package that provides access to First Orion's Branded Calling service. Plans include branded caller ID display, carrier network delivery, and analytics. Various tiers are available based on call volume.

What is the difference between INFORM and ENGAGE?
INFORM is a carrier-based branded calling solution that works on every major U.S. mobile carrier without requiring an app. ENGAGE is a graphic-based solution that integrates with your mobile app to display logos and rich call information, reaching devices worldwide through your app.
What advantages does ENGAGE offer over traditional caller ID?
ENGAGE provides complete control over your call appearance including business name, logo, and call reason. Traditional caller ID is a paid optional service (under 10% of users subscribe), uses inconsistent databases, and cannot guarantee proper labeling. ENGAGE ensures your brand displays correctly every time through your mobile app.
What makes branded calling better than standard caller ID?

Branded calling gives you complete control over your business name, identity, and call reason display. Traditional caller ID is an optional paid service used by fewer than 10% of mobile users, relies on inconsistent CNAM databases, and offers no guarantee of proper display. Branded communications ensures consistent, controlled presentation across carriers.

How do INFORM and ENGAGE differ from traditional caller ID?

Traditional caller ID relies on outdated databases, requires recipients to pay extra, and displays inconsistently across carriers. INFORM delivers your business name directly through carrier networks without requiring any app. ENGAGE displays your logo, name, and call reason through your mobile app. Both give you control over your calling identity that traditional caller ID cannot provide.

Which industries benefit from branded communications?

Branded communications serves businesses of all sizes across industries: call and contact centers, major retailers, financial institutions, automotive companies, healthcare providers, concierge services, and any organization that makes customer calls. If you call customers, branded communications helps you connect.

What types of businesses can use branded calling?
Any business making outbound calls can use branded calling. First Orion serves retailers, financial institutions, healthcare providers, automotive companies, contact centers, delivery services, and more. With nearly 400 million reachable phones across all major U.S. carriers, branded calling works for businesses of any size.
What is branded calling and why do businesses use it?
Branded calling (or branded communications) technology displays your business name, department, or call reason on outbound calls. It helps businesses manage their calling reputation, build consumer trust, and increase engagement. Customers are more likely to answer calls they can identify as legitimate business communications.
What is a branded call and how does it work?
A branded call displays your business name, logo, and/or call reason on the recipient's phone screen. This builds trust and recognition, helping recipients identify legitimate business calls. Benefits include higher answer rates, better customer communication, enhanced brand visibility, and more successful customer interactions.

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