ENRICH 101: Going Beyond Voice with Branded Messaging
In an era where the average consumer is overwhelmed by unverified texts and smishing attempts, trust has become the primary currency of digital communication. Traditional SMS, limited to 160 characters and lacking visual identity, is no longer sufficient for brands that prioritize customer experience.
First Orion’s ENRICH™ Branded Messaging leverages rich communication services (RCS) to transform the native text app into a secure, interactive, and visually branded storefront. By providing verified sender identities and rich media capabilities, ENRICH delivers a brand experience. With engagement rates up to seven times higher1 than SMS, ENRICH is the essential upgrade for businesses looking to foster trust and drive measurable results.
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June 3, 2026
First Orion Expands INFORM Branded Calling with Self-Service Portal
First Orion expanded its INFORM Branded Calling capabilities through a self-service Customer Portal, letting businesses of any size onboard, configure, and manage branded calling programs in as little as 10 minutes with flexible billing and advanced analytics.
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May 14, 2026
First Orion and Glia Partner to Secure Branded Calls with Call Authentication
First Orion and Glia have partnered to deliver an identity-first approach to securing outbound communications, combining First Orion's Call Authentication and spoof protection with Glia's Banking AI platform to help banks and credit unions reduce fraud and strengthen customer trust.
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May 5, 2026
First Orion Partners with Vodafone to Launch Branded Calling in the UK
First Orion has partnered with Vodafone to launch network-based INFORM Branded Calling for enterprises across the United Kingdom, helping businesses present verified caller identities to combat scam calls and improve answer rates.
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