ENRICH 101: Going Beyond Voice with Branded Messaging
In an era where the average consumer is overwhelmed by unverified texts and smishing attempts, trust has become the primary currency of digital communication. Traditional SMS, limited to 160 characters and lacking visual identity, is no longer sufficient for brands that prioritize customer experience.
First Orion’s ENRICH® Branded Messaging leverages rich communication services (RCS) to transform the native text app into a secure, interactive, and visually branded storefront. By providing verified sender identities and rich media capabilities, ENRICH delivers a brand experience. With engagement rates up to seven times higher1 than SMS, ENRICH is the essential upgrade for businesses looking to foster trust and drive measurable results.
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October 13, 2026
First Orion Launches Free Spam Watchlist
First Orion launched Watchlist within its free Business Number Registration service, letting registered businesses see whether their numbers have been tagged as Potential Spam on the T-Mobile network and view the calling behaviors behind the tag.
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September 30, 2026
First Orion & Vodafone Launch Branded Calling in Ireland
First Orion and Vodafone are expanding INFORM Branded Calling to Ireland, building on launches in the United Kingdom and Germany. Ireland is supported through the same Vodafone CAMARA-based API integration already incorporated into First Orion’s platform, with no additional integration work required.
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September 22, 2026
First Orion Releases 40% Faster with Sauce Labs
First Orion replaced its manual, device-heavy testing infrastructure with Sauce Labs’ programmable Real Device Cloud, accelerating telecom and mobile release cycles by up to 40% while freeing up 35% of engineering and QA capacity.
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