High-Risk Insurer Boosted Engagement 69% with INFORM Branded Calling

In the high-risk property insurance sector, timely communication is mission critical. Adjusters and agents must reach policyholders quickly to assess damage and process urgent claims, yet most outbound calls go unanswered when numbers are not recognized. For insurers covering coastal, wildfire-prone, and flood-zone properties, every missed call means a vulnerable homeowner left waiting.

Unanswered Calls Stalled Claims and Increased Operational Costs

One specialty insurer focused on high-risk properties, faced a persistent answer-rate crisis. Despite a dedicated outbound team handling claims follow-ups and post-disaster inspections, most calls appeared on recipients' screens as unknown numbers. Policyholders — already on high alert for scams — routinely declined calls, extending claims cycles and driving up operational costs from repeat attempts.

Engagement Rate Increased by 69%

By deploying INFORM® Branded Calling, the insurer replaced their anonymous caller ID with their verified brand name and call reason. When an adjuster called after a disaster, recipients saw the brand name immediately, transforming the interaction from a suspected scam into a trusted exchange.

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September 30, 2026

First Orion & Vodafone Launch Branded Calling in Ireland

First Orion and Vodafone are expanding INFORM Branded Calling to Ireland, building on launches in the United Kingdom and Germany. Ireland is supported through the same Vodafone CAMARA-based API integration already incorporated into First Orion’s platform, with no additional integration work required.
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First Orion named a winner of the 2026 TMC Communications Solutions Product of the Year Award for INFORM Branded Calling.
August 25, 2026

First Orion Wins 2026 Communications Solutions Award

First Orion announced that TMC has named INFORM Branded Calling as a winner of the 2026 Communications Solutions Product of the Year Awards, recognizing the solution’s innovation in restoring trust to voice communication through verified business identity.
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