insights from First Orion

Dive deeper into branded calling, learn how to block spoof numbers, discover the differences between scam vs. spam, stay up-to-date on the latest industry developments and more with the First Orion telecom blog.

July 27, 2026

What Is Branded Calling? How It Works, Why It Matters, and How to Get Started

Branded calling lets businesses display their name, logo, and reason for calling on a recipient's phone screen. Learn how it works, who benefits most, and how to implement it for your organization.

July 27, 2026

A2P Messaging vs. Traditional SMS: How ENRICH Branded Messaging Delivers Rich Experiences

A2P messaging powers critical SMS and RCS communications, while First Orion’s ENRICH Branded Messaging delivers verified, rich media experiences that build trust, boost engagement, and unify voice and messaging across carriers.

July 27, 2026

Why 83% Of Businesses Say Branded RCS Messaging Is Now a Strategic Priority

A First Orion customer survey found 83% say actionable branded RCS messaging is extremely or very valuable to their business strategy. See why, and how ENRICH delivers it.

July 23, 2026

How Can Enterprises Get More Value from Branded Calling?

Learn how enterprises get more value from INFORM® Branded Calling with best practices for number segmentation, call frequency, and reputation.

July 20, 2026

5 Principles for Navigating the RCS Evolution

Explore five principles for navigating the shift to RCS messaging—from verified sender identity and two-way dialogue to design-first, conversational content.

July 20, 2026

Voice is the Next Cybersecurity Battleground, and AI is Accelerating the Risk

AI voice cloning and caller ID spoofing are turning phone calls into a cybersecurity risk. See how businesses can build trust in real-time communication.