Already Using Inform Branded Calling? Add Your Logo to Build More Trust

Key Takeaways

INFORM® with Logo extends branded recognition by adding your logo to outbound calls, alongside your business name and, on some devices, the reason for the call.

All five monitored businesses saw answer-rate increases up to 21% after upgrading to a logo program.

Talk rates increased up to 23%, indicating that more recipients answered and stayed on the line for more than 10 seconds.

Decline rates shifted from a 4% increase in one case to an 18% decrease in another, showing that logo programs can reduce call rejection.

Engagement rates, measured by conversations longer than 60 seconds, changed by -7% to +74%, while calls per individual were unchanged to 82% lower.

What’s The Difference Between INFORM Branded Calling and INFORM With Logo?

Businesses that already utilize INFORM® Branded Calling have taken an important step toward restoring trust in their outbound calls. A recipient can see who is calling and why, rather than deciding whether an unfamiliar number is worth answering.

INFORM® with Logo adds another visual signal to that experience. Your logo helps the call stand out as a communication from a recognizable business, reinforcing the connection between the call and the brand the recipient already knows. That matters when a customer is scanning a screen full of unknown numbers or deciding whether to answer while managing a busy schedule.

The logo is part of a broader authenticated calling experience. Call Authentication is included and required for logo branded calls, and outbound logo calls receive A-level attestation. INFORM with Logo is available for devices on all major U.S. carriers. Depending on the device, the recipient may also see the reason for the call.

What Is Call Reason and Will It Show?

You may use your customizable 32-character display to pair your business name with a brief description of the reason you are calling, for example “First Orion – Customer Service.” However, Call Reason is different because it is a specific field for additional text which shows up on compatible Android devices.

What Results Can Businesses Expect After Adding a Logo?

First Orion monitored five companies that were already using INFORM Branded Calling and then upgraded to a logo program. The group included businesses in financial services, insurance, legal, healthcare, and automotive.

The results were consistent in direction, even though the magnitude varied by company. All five saw answer rates increase, with gains ranging from 1% to 21%. Talk rates also increased across all businesses, ranging from 1% to 23%. In operational terms, more recipients answered, and more stayed on the line for longer than the first 10 seconds.

That difference is important. An answer alone does not guarantee a productive conversation. A recipient who remains on the line longer is more likely to hear the purpose of the call, ask questions, complete a required step, or reach a resolution. Engagement rates, defined here as talk times longer than 60 seconds, changed by -7% to +74%. Only one company saw a decline, while the others saw moderate to large increases.

How Does INFORM With Logo Improve Calling Efficiency?

The monitored businesses also saw calls per individual move from no change to a decrease of up to 82%. That suggests a meaningful operational shift: teams were able to work through calling lists with fewer repeated attempts per person.

For a contact center, collections team, appointment operation, or customer service group, fewer attempts can reduce wasted dialing time and improve the pace of list coverage. The goal is not simply to make more calls. It is to create more opportunities for a productive conversation on the calls your team is already making.

The contact and success rates showed small decreases in the monitored results. Those changes reflected a shift in calling practices: the businesses stopped calling individuals as many times to achieve their goals. Their lists were still worked through, but they were worked through faster, with more immediate improvement in answer, talk, and engagement behavior.

Can A Logo Reduce Call Declines and Build Trust?

Decline rates changed from a 4% increase to an 18% decrease across the five businesses. That range reflects differences in each company’s program and calling practices, but the overall result shows the potential value of adding a recognizable visual brand element to an authenticated call.

When a recipient sees a familiar logo, the call has more context before they answer. That context can reduce uncertainty and make the decision to engage easier. For businesses making high-value, time-sensitive, or service-related calls, reducing that initial friction can support better customer experiences and more efficient operations.

Is Adding a Logo the Right Upgrade for My Business?

If your organization already has INFORM Branded Calling, evaluate the next stage by looking at the metrics that matter to your operation:

Answer rate: Are recipients answering more of the calls your team makes?

Talk rate: Are more answered calls lasting longer than 10 seconds?

Engagement rate: Are more conversations continuing beyond 60 seconds?

Calls per individual: How many attempts does it take to reach the people on your lists?

Decline rate: Are recipients rejecting fewer calls before a conversation can begin?

1 Answer Rate

Are recipients answering more of the calls your team makes?

2 Talk Rate

Are more answered calls lasting longer than 10 seconds?

3 Engagement Rate

Are more conversations continuing beyond 60 seconds?

4 Calls per Individual

How many attempts does it take to reach the people on your lists?

5 Decline Rate

Are recipients rejecting fewer calls before a conversation can begin?

Adding a logo is not a replacement for disciplined calling practices, relevant call reasons, or accurate number management. It is an additional brand and trust signal that can strengthen an existing INFORM program and make the caller identity easier to recognize.

For the five businesses First Orion monitored, the move from branded calling to logo-enhanced calling was followed by more answers, more meaningful conversations, fewer repeated calls, and lower decline rates in several cases. If your organization is already using INFORM Branded Calling, INFORM with Logo is the next step to consider when you want each outbound call to carry more of your brand before the conversation begins.

Learn more about INFORM with Logo.

What Are the Most Common Questions About INFORM With Logo?

What is INFORM with Logo?

INFORM with Logo is an enhanced INFORM Branded Calling program that adds your organization’s logo to outbound calls. The logo gives recipients another way to recognize your brand before answering, and some devices may also display the reason for the call.

How is INFORM with Logo different from INFORM Branded Calling?

INFORM Branded Calling helps recipients identify who is calling and why. INFORM with Logo builds on that experience by adding a visual representation of your brand, helping the call stand out and strengthening recognition at the moment the recipient decides whether to answer.

Does INFORM with Logo include call authentication?

Yes. Call authentication is included and required for logo branded calls. Outbound logo calls receive A-level attestation, helping support an authenticated calling experience for your business and its recipients.

Is INFORM with Logo available across major U.S. carriers?

INFORM with Logo is available for devices on all major U.S. carriers. The exact way the logo and call information appear can vary by device and carrier.

What results did First Orion observe after businesses upgraded to a logo program?

First Orion monitored five businesses across financial services and insurance, insurance, legal, healthcare, and automotive. Answer rates increased by 1% to 21%, talk rates increased by 1% to 23%, engagement rates changed by -7% to +74%, decline rates ranged from a 4% increase to an 18% decrease, and calls per individual were unchanged to 82% lower.

Who should consider INFORM with Logo?

INFORM with Logo is worth evaluating for organizations already using INFORM Branded Calling that want to strengthen brand recognition, encourage more productive conversations, and reduce repeated attempts to reach the same individuals. Start by comparing answer rate, talk rate, engagement rate, decline rate, and calls per individual before and after the upgrade.

Get started with INFORM with Logo.