Case Studies & Reports

First Orion surveyed over 1,000 U.S. mobile subscribers about communication preferences with hospitality businesses. 95% of customers say a branded phone call is important to their overall customer experience, and 9 in 10 expect hospitality businesses to identify their calls.

A comprehensive guide for call and contact center leaders on how branded communication transforms outbound performance — with real-world deployment patterns, KPIs, and benchmarks for answer rate, conversion, and agent efficiency.

First Orion surveyed over 2,000 U.S. mobile subscribers about healthcare communication preferences. While 93% of people want phone calls from their healthcare providers, 76% have ignored those calls because they feared scammers — highlighting a critical trust gap that branded calling can solve.

This ebook covers how to brand outgoing calls with your business name and logo, why customers ignore unidentified numbers, and how businesses across industries are seeing real, measurable results from deploying branded calling.

First Orion surveyed more than 2,100 mobile subscribers to see how consumer experience with phone scams evolved in the first half of 2022. The report examines scam call volumes, financial losses, common scam types, and the steps consumers want from carriers and brands to fight back.

First Orion surveyed over 5,000 U.S. mobile subscribers about their communication experiences with financial service providers. 90% said clear call identification from financial institutions is extremely or very important, and nearly 6 in 10 would switch to a competitor that brands their calls.