2025 Call Contact Center Guide to Branded Communication

Call and contact centers have difficulty getting people to pick up the phone; it’s even harder when they’re calling from an unknown number. But here’s the solution that works wonders on your answer rates and conversions: branded calling from First Orion. Discover more in our complete guide to Branded Communication for call and contact centers.

What’s Inside:

  • Why don’t your calls get answered? – It's a common issue with call and contact centers, but there’s a simple solution.
  • How First Orion can boost your communication – Hint, it’s called branded communication and it works.
  • Key findings from your customers – 3 in 4 consumers said they are likely to answer a call if it’s properly branded.
  • Spoofing hurts everyone – Nearly 90% of people expect businesses to protect consumers from spoofed calls and scammers.
Download the Guide
September 30, 2026

First Orion & Vodafone Launch Branded Calling in Ireland

First Orion and Vodafone are expanding INFORM Branded Calling to Ireland, building on launches in the United Kingdom and Germany. Ireland is supported through the same Vodafone CAMARA-based API integration already incorporated into First Orion’s platform, with no additional integration work required.
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September 22, 2026

First Orion Releases 40% Faster with Sauce Labs

First Orion replaced its manual, device-heavy testing infrastructure with Sauce Labs’ programmable Real Device Cloud, accelerating telecom and mobile release cycles by up to 40% while freeing up 35% of engineering and QA capacity.
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First Orion named a winner of the 2026 TMC Communications Solutions Product of the Year Award for INFORM Branded Calling.
August 25, 2026

First Orion Wins 2026 Communications Solutions Award

First Orion announced that TMC has named INFORM Branded Calling as a winner of the 2026 Communications Solutions Product of the Year Awards, recognizing the solution’s innovation in restoring trust to voice communication through verified business identity.
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