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12 Ways to Get the Most out of ENRICH Branded Messaging

Published

June 18, 2026

Deploying First Orion’s ENRICH® Branded Messaging is a significant change in how your business communicates. But like any powerful tool, the results you get depend significantly on how you use it.

In this guide, you'll find the practices that separate high-performing branded messaging programs from ones that underdeliver. These principles apply whether you’re a solo operator running a healthcare practice or a mid-market retail brand managing tens of thousands of customer relationships. You'll also find:

  • A regulatory framework for properly collecting and separating user consent for marketing and transactional messaging.
  • Strategies for using rich media features—like product carousels, maps, and PDF attachments—to keep customers engaged inside the text thread.
  • Specific guidelines on message timing, frequency, and immediate opt-out processing to protect consumer privacy and prevent message fatigue.
  • Instructions on how to combine ENRICH branded texting with INFORM branded voice calls to create a consistent, trust-building omnichannel experience.
  • A breakdown of key RCS metrics—such as delivery, open, and response rates—to continuously optimize and troubleshoot messaging campaigns.

    • Download the guide below for more tips.

    Download the Guide

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