Your business might be calling, but are your customers picking up? With billions of robocalls made every month and consumer trust at an all-time low, it’s harder than ever to get your calls answered. That’s where branded calling from First Orion comes in.
Let’s dive into the essentials of branded calling and how it can help improve your answer rate.
What is Branded Calling?
Branded Calling is the modern upgrade to caller ID. Instead of just a number showing up on a customer’s phone, branded calling puts the outbound display of name, logo, and sometimes even reason for the call in the hands of the caller. This way, every time you call a potential lead or an existing customer, they immediately recognize who’s calling.
How Branded Calling Works (And Why It Builds Trust)
Here’s how First Orion makes branded calling work for your business:
Why Should You Brand Your Calls?
Imagine getting a call from an unfamiliar number. Would you answer it? Probably not.
The FTC reported that people lost over $1.9 billion in phone scams in 2024, amounting to a median loss of $1,500 per person. It’s no surprise that most people often let those calls go to voicemail. Spoofing and scam calls are projected to cost consumers $70 billion by 2027, according to Juniper Research. That level of risk makes answering a phone call feel like a gamble for many people.
And AI is only making it worse. Nearly half of Americans doubt they could identify an AI-generated robocall, according to a Whistleout survey.
This growing distrust is reflected in phone habits. A Pew Research study reveals that 67% of Americans say they don’t answer the phone when an incoming call is from an unknown number but do check a voicemail if one is left. Still, 14% don’t bother to listen at all. For businesses, that uncertainty can translate into missed connections and billions in lost revenue.
What can companies do? Choose First Orion’s Branded Calling solutions to cut through the noise, build trust, improve recognition, and increase your ROI.
Learn how one healthcare platform increased customer engagement with INFORM.
3 Key Ways Branded Calling Boosts Business
Elevate Your Outreach with INFORM® Branded Calling
One of First Orion’s most powerful branded calling solutions is INFORM Branded Calling It goes beyond just adding your name and logo to calls—it allows you to display a custom message directly on the recipient’s device screen, providing real-time context and clarity before the call is even answered.
INFORM lets you identify your outbound calls with a 32-character customizable screen, including your brand name, call reason, and even logo – giving customers confidence before they pick up.
Think of it like a pre-call notification. For example, instead of your customer just seeing “ABC Health Center,” they might see “ABC Health Ctr – Appt Reminder.” That level of detail not only improves trust but also encourages action.
With INFORM Branded Calling, companies can:
We’ve Got You Covered
INFORM Branded Calling covers every major U.S. and carrier and even reaches some Canadian carriers. INFORM branding appears on both Android and iOS devices, helping your business reach a wider audience with a professional, branded experience that builds credibility from the first ring.
Now that you understand what INFORM can do, let’s explore how easy it is to implement.
How to Implement INFORM Branded Calling
Ready to take the leap into branded calling? Here’s a step-by-step guide to help you get started:
Pro Tips for Success
To get the most out of branded calling, follow these simple tips to ensure your calls are clear, consistent, and aligned with your overall marketing strategy.
It’s Time to Be Seen, Heard, and Answered
When your calls go unanswered, your business goes unheard and you lose money. Don’t let that happen. INFORM will put your name, logo, and message front and center where it belongs.
Want to know more? Explore the benefits of INFORM.
