From Verified to Answered: Closing the 45% Gap with Branded Calling

First Orion surveyed businesses that had completed free business number registration and asked how often their calls went unanswered. On average, those businesses reported that their calls go unanswered 45% of the time. That's not good news.

In this guide, you'll learn: 

• Registration alone doesn't solve the answer-rate problem. In a First Orion survey of businesses that completed free business number registration, calls went unanswered 45% of the time on average.

• Registration verifies a business number on the back end, but it doesn't tell the person receiving the call who's calling or why.

• Branded calling closes the trust gap registration leaves open. Displaying a verified business name, logo, and reason for calling gives consumers a reason to pick up.

• Registration builds the foundation. INFORM^® Branded Calling turns that foundation into answered calls.