ENRICH Branded Messaging for Delivery Services

Published

July 27, 2026

Delivery notifications are some of the most anticipated texts a customer receives, and some of the most distrusted. “Your package is on its way” messages, redelivery links, and driver-arrival alerts have become a favorite disguise for smishing scams, so customers now hesitate before tapping a link in any delivery text, even a legitimate one from a company they ordered from. That hesitation costs delivery businesses real outcomes.

ENRICH® Branded Messaging fixes the trust gap at the source. Built on Rich Communications Services (RCS), ENRICH lets delivery businesses send verified, branded messages directly to customers’ native messaging apps, complete with a business’s name, logo, rich media, and two-way conversation capability.

In this guide, you'll learn:

Why customers hesitate on delivery texts. Smishing scams have made people wary of tapping links, even from businesses they ordered from, costing missed redeliveries and driving up support calls.

What makes ENRICH different from SMS. Built on RCS, ENRICH adds verified sender identity, rich media, two-way replies, and native delivery, no app or login needed.

Where it fits in the delivery journey. Six key use cases: dispatch confirmations, driver tracking, failed delivery/redelivery, proof of delivery, access requests, and food order status.

Best practices for sending messages. Lead with brand identity, keep copy tight, plan for two-way replies before launch, and segment cadence by delivery type.

How to get started. ENRICH integrates through First Orion's API with low technical lift, and pairs seamlessly with INFORM Branded Calling for businesses already using it.

Download the Guide

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