Digital Lawyer Service Saw 87% Lift in Engagement Rate with Branded Calling

Why Do Unknown Calls to Law Firms Go Unanswered?

Law firms miss valuable client opportunities every day simply because their phones go unanswered. Attorneys and staff routinely screen unknown numbers, letting calls from legal referral and matching services go straight to voicemail. This creates a critical bottleneck: potential clients are ready to connect, but the calls meant to bridge that gap never get picked up. This was the issue for one digital lawyer matching service.

How Were Missed Calls Creating Delays and Lost Clients?

A digital lawyer matching service was calling law firms to connect potential clients, but the firms weren’t answering their calls. Unfamiliar numbers went to voicemail as attorneys and staff screened out calls they assumed were spam. Each missed meant a delayed connection or lost lead, forcing the service to place repeat calls.  

How Did INFORM Branded Calling Solve the Answer Rate Problem?

Using INFORM® Branded Calling, more lawyers were answering the phones to discuss the potential clients, resulting in more clients connected with lawyers. With more calls answered, better talk times, and less calls per lawyer, both positive outcomes and operational efficiencies went up dramatically.