Most people don’t answer the phone if they do not recognize the number. So, if you don’t answer unknown numbers, why would your customers.
Businesses listen up! If your customer doesn’t have you saved in their contacts on their device, it’s nearly impossible for them to know who you are when you call. Therefore, they likely won’t be picking up.
Many businesses subscribe to Caller ID services, but there are some limitations to understanding Caller ID. Moreover, companies don’t get complete control over what is displayed.
What is Caller ID? Here’s the 411
Caller ID provides a digital display of the name and number of an incoming call. Offered through mobile carriers, Caller ID leverages online databases and caller identification technology to identify callers before anyone picks up the phone. But the name on the Caller ID is not something a business can completely control.
Phone carriers use Caller ID Names (CNAMs), which are third-party services, to identify and display the name of inbound calls. (PLEASE NOTE: There is not a universal standard regarding the collection or accuracy of the information in these databases).
And since there are several CNAMs available to mobile carriers, inconsistencies can and do occur with how names appear on phones. The displayed information can vary depending on who received the phone call and their mobile carrier. Most of the time, a Caller ID is only customized when a user saves the contact information on their phone – or – if the business uses a branded calling solution.
Brand Your Call for Complete Control
Part of First Orion’s INFORM® Branded Calling, which provides businesses with branded Caller ID and complete control over how their business displays on customer phones. With up to 32 characters of opportunity, INFORM allows companies to provide more context and information behind the call to engage further for more meaningful connections.
The more context you provide on the device display, the more confidence consumers have in the phone call. By removing the fear of the unknown, clients are more likely to trust who’s calling them. There are additional perks, too, like branding the call lowers the chances of experiencing scams or spoofed numbers.
Reap the Rewards of Branding Your Call
Let’s not forget about the rewards of branding calls. Not only do customers know, with confidence, who is calling and feel assured they can answer the phone, but businesses are seeing massive upticks in their engagements with customers. Sure, you want a customer to answer the phone, but what you really want is for that customer to engage with you. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Across industries, our customers have dramatically increased their engagements and meaningful connections with their customers.
Let First Orion help your business gain control over your Caller ID and optimize it to meet your unique business needs. It’s time to increase your brand reputation, enhance your call strategy, and engage in the customer experience. Get started with INFORM today.
Learn About the Solutions Behind Every Trusted Connection
From small businesses to global enterprises, First Orion helps you increase answer rates, verify identity, and build customer trust and transparency.
INFORM Branded Calling
Show your business name, logo, and reason for call so more customers answer with confidence.
ENRICH™ Branded Messaging
Send secure, branded RCS messages with rich media and two-way interactions.
AFFIRM® Reputation Monitoring
Monitor how your outbound calls appear and catch labeling discrepancies fast.
SENTRY® Call Blocking
Block bad actors from spoofing your numbers, protecting trust with your customers.
PROTECT+ Risk Detection
Detect suspicious inbound call activity in real time with intelligent risk analysis.
Related Resources
Guide: Going Beyond Voice with ENRICH Branded Messaging
First Orion’s ENRICH™ Branded Messaging leverages rich communication services (RCS) to transform the native text app into a secure, interactive, and visually branded storefront. By providing verified sender identities and rich media capabilities, ENRICH delivers a brand experience. With engagement rates up to seven times higher than SMS, ENRICH is the essential upgrade for businesses looking to foster trust and drive measurable results.
Case Study: INFORM Branded Calling Drives 30% More Policies in 30 Days for Insurance Platform
By implementing First Orion's INFORM® Branded Calling, the insurance platform replaced anonymous outbound numbers with their trusted brand name displayed directly on the recipient's phone before they answered.
Building Brand Reputation: CNAM vs. INFORM
Learn the difference between CNAM (Caller ID Name) and First Orion's INFORM Branded Calling, why INFORM is superior, and how to get started with INFORM.
