Branded Calling Will Verify 90 Billion Calls by 2030. Here's How to Get Ahead of It.

Juniper Research projects that branded calling frameworks will verify over 90 billion calls globally by 2030, up from fewer than 10 billion in 2025. That 870% growth is happening while overall call volume declines, which means enterprises calling from unbranded numbers risk looking like the spoofed calls customers already ignore. INFORM® Branded Calling shows a verified company name, logo, and reason for calling before a customer decides whether to answer.

In this blog, you’ll learn:

• What Juniper Research found. Verified calls are on track to grow 870% in five years, even as total call volume falls.
• Why unbranded numbers are a growing risk. As verified calling becomes the norm, numbers with no identifying information look like the spoofed and fraudulent calls customers screen out.
• How INFORM helps enterprises get ahead. INFORM displays a verified name, logo, and reason for calling, which supports higher pick-up rates and less time spent chasing missed calls.
• How verification extends beyond voice. ENRICH® Branded Messaging carries the same verified identity into RCS, so enterprises don’t rebuild trust channel by channel.
• How to start today. Free Business Number Registration lets enterprises register their numbers at no cost, with a clear path to full INFORM adoption.