Branded Calling Boosts Beverage Manufacturer's Distribution Efficiency

A prominent brand and global beverage manufacturer struggled to reach its small business customers to coordinate the selling, stocking, and maintenance of essential supplies. Because their outbound calls appeared as unidentified numbers, busy retail and service industry owners frequently ignored the calls. This lack of connection created a bottleneck in the supply chain, as critical service updates and restocking orders remained in limbo.

More calls answered with a duration of a minute or longer.

Ignored Calls Caused Missed Service Windows

A prominent brand and global beverage manufacturer struggled to reach its small business customers to coordinate the selling, stocking, and maintenance of essential supplies. Because their outbound calls appeared as unidentified numbers, busy retail and service industry owners frequently ignored the calls. This lack of connection created a bottleneck in the supply chain, as critical service updates and restocking orders remained in limbo.

Suppliers Answered More Calls & Restored Supply Chains

By implementing INFORM^® Branded Calling the manufacturer replaced anonymous digits with their trusted brand name, immediately signaling the importance of the call to their small business partners. This transparency allowed store owners to prioritize the call, ensuring those who answered were prepared to engage with their representative. As a result, the company saw improvements.

Engagement Rates Increased 17%

With First Orion's branded calling, more suppliers answered calls, resulting in a 17% lift in engagement rate, 11% increase in successful resolutions, and 18% decrease in declined calls.