The unanswered call dilemma doesn’t just affect one industry – it affects ALL industries.
But one category of businesses that can really feel the effects of a missed call or fraudulent communication is the financial services industry.
Banks and credit unions need a branded calling solution to offer top-notch customer service and protect their valued members from fraudulent and spoofed phone calls that are highly prevalent in the industry.
Branded Communications is a proven solution that can boost your communication goals and spoof-proof your outbound calls from bad actors. Let’s dive into what your members expect from you and how you can best deliver on your promise to protect their valuable assets.
Members Want Clear Communication
First Orion surveyed banking members to gauge their communication preferences and expectations when communicating with their bank, credit union, or other financial service providers.
You may think you have communication covered with text messages, emails, and chatbots. However, according to our survey, members preferred a phone call 2X more than a text or any other notification, especially for urgent matters.
Why? Although phone calls are viewed as an older method of communication, they areit is still the quickest and most reliable way to resolve a customer service issue.
Branded Communications Protects Your Brand Reputation
Branded Communications is First Orion’s branded calling solution for banks, credit unions, and other financial services providers.
INFORM® is our branded call solution that can customize every outbound call you make with the name of your bank and the reason for your call.
INFORM’s 32-character customizable text display is more than twice as many characters as traditional CNAM or Caller ID solutions – which, by the way, have a reputation for being outdated or just flat-out wrong.
Businesses that have integrated INFORM into their calling platforms have seen a boost not only in customer loyalty and brand reputation but also in ROI. Some enterprises have seen their return on investment jump by record numbers, sometimes as much as 498% using INFORM Branded Calling.
INFORM future-proofs your calls and puts the power of branding back into the hands of businesses.
But what happens when your members pick up the phone thinking it’s you, only to mistakenly give their personal information to a bad actor?
Spoofed Calls Cost Your Business
It’s true: spoofed calls are costing your business, not only in the court of public opinion but also in the court of your bottom line.
But your business isn’t just at risk of losing money; spoofed calls can also cost your bank or credit union valuable brand reputation.
Spoofed phone calls are hurting your business and your members. But here’s the not-so-secret secret – Branded Communications is the solution you’ve been looking for.
SENTRY Stops Spoofers in Their Tracks
Although Branded Communications can help identify your phone calls, scammers and bad actors are tricky and can sometimes utilize a tactic called number spoofing to fool your members into thinking it’s you.
SENTRY is our latest product that safeguards your phone numbers from bad actors looking to spoof your branding.
Before a spoofed call ever reaches your members, SENTRY blocks the call, leaving your members protected and their information safe and secure.
SENTRY is a standalone product perfect for banks, credit unions, and other large enterprises. It’s the ideal complement to INFORM’s already top-notch number branding technology.
Let’s Get Started!
Although both products can be purchased separately, Branded Communications and SENTRY together can protect your vulnerable members from call spoofing attempts and properly identify your business when you make an outbound call.
Ready to see what Branded Communications and SENTRY spoof protection can do for you? Speak with our sales team today to get started with the right solution for your business.
