Arkansas Hospitality Association and First Orion Announce Strategic Partnership to Enhance Communications for the Hospitality Industry

Arkansas Hospitality Association and First Orion Announce Strategic Partnership to Enhance Communications for the Hospitality Industry

North Little Rock, Ark.– March 14, 2025 – The Arkansas Hospitality Association (AHA) and First Orion, a leading provider of branded calling solutions, are pleased to announce a strategic partnership to enhance communication and engagement for hospitality industry professionals across Arkansas.

Under the agreement, AHA will endorse First Orion as a preferred vendor and actively promote the company’s innovative branded calling solutions to its members. As part of this initiative, First Orion will offer exclusive discounts, co-branded marketing resources, and dedicated onboarding support to ensure seamless adoption of its services among hospitality businesses.

Empowering the Hospitality Industry Through Technology

“AHA is committed to providing our members with the tools they need to thrive in today’s competitive market,” said Dylan Kinkade, Director of Marketing & Communications, “By partnering with First Orion, we are equipping Arkansas hospitality businesses with cutting-edge communication solutions that enhance trust and customer engagement.”

First, Orion’s branded calling technology allows businesses to display their name on customers’ mobile devices, ensuring calls are recognized and answered. This is particularly valuable for hotels, restaurants, and tourism operators that rely on direct customer communication for bookings, reservations, and service updates.

“We are excited to work with AHA to bring our self-serve branded calling solution to Arkansas’ hospitality industry,” said Bryan Smith, Head of Self-Service Solutions. “Our goal is to help businesses establish better connections with their customers by making their calls more recognizable and trustworthy.”

Exclusive Benefits for AHA Members

Through this partnership, AHA members will receive:

• A 10% discount on First Orion’s branded calling services.
• Opportunities to participate in exclusive webinars and live events showcasing First Orion’s solutions.
• Dedicated onboarding and support to ensure a smooth implementation process.

The partnership officially launched last month and AHA members can begin accessing these benefits immediately.

For more information about the partnership and how AHA members can take advantage of these exclusive offers, visit arhospitality.org.

About Arkansas Hospitality Association

The Arkansas Hospitality Association represents and supports the state’s hospitality industry, including restaurants, lodging, and tourism businesses. Through advocacy, education, and networking, AHA works to strengthen the industry, promote growth, and enhance the visitor experience across Arkansas.

About First Orion

First Orion is a leader in branded calling solutions, helping businesses improve customer communication and engagement. With innovative technology that enhances call transparency and trust, First Orion empowers businesses to connect with customers more effectively and drive positive interactions. For more information, visit firstorion.com.

Media Contact:

Dylan T. Kinkade
Arkansas Hospitality Association
dylan@arhospitality.org
501-376-2323

Lucie Pathman
First Orion
lpathmann@firstorion.com
501-772-6108